10 Inspiring Slogan Examples to Spark Your Creativity (2025)
A good slogan can be as memorable as a catchy tune or a clever pun, becoming ingrained in popular culture. Slogans like “I’m lovin’ it,” “Got milk?” and “What’s in your wallet?” are so familiar that they no longer feel like advertisements—they’re part of our everyday lives.
An effective slogan is an emotional appeal that encapsulates the essence of your product or brand in just a few words. A great slogan helps customers remember your company and shapes their perception of it.
To create your own successful slogan, learn more about what makes a good slogan and explore inspiring examples.
What is a slogan?
A slogan is a short, memorable phrase used by companies, politicians, nonprofits, and social movements to promote their brand, products, or purpose. Slogans are featured on product packaging, in advertising campaigns, and on websites and social media. Companies often use slogans across various channels for extended periods to help consumers remember them.
Having a strong and memorable slogan can help your ecommerce brand stand out, increase brand awareness, and improve brand recognition. A well-crafted slogan conveys the appeal of your brand, making it easier for customers to remember and think of your products.
Slogan vs. tagline
Slogans and taglines are both concise, consumer-facing phrases, often used interchangeably. The main difference is in their purpose: Slogans are used to sell specific products, while taglines communicate brand values. For example, Kellogg’s “Snap! Crackle! Pop!” is a slogan for Rice Krispies cereal.
Taglines express brand identity and are rarely changed, except after major company pivots or rebrands. Examples include Apple’s “Think different” and Nike’s “Just do it,” which convey broader ideas about the companies.
What makes a good slogan?
Slogans are brief yet challenging to create. Crafting the perfect slogan is often more difficult than writing a long essay. Successful slogans share these key characteristics:
Short
Effective slogans are typically under eight words, making them easy for consumers to remember. The most memorable company slogans are often even shorter, averaging four words. Keeping slogans concise allows for clear and legible display across various mediums.
Catchy
The best slogans are catchy and memorable, like a catchy jingle. Using humor, alliteration, or other poetic devices can capture attention and leave a lasting impression. For example, State Farm uses a simile in their slogan, “Like a good neighbor, State Farm is there.”
Evocative
A great slogan evokes emotions in consumers. By using powerful words or phrases, slogans create an emotional connection with users. For example, Toyota’s slogan “Let’s go places” conveys a sense of adventure and opportunity.
Clear
Successful slogans are easy to understand, focusing on a single concept or aspect of the brand. Avoiding complicated language or cramming too many ideas into a short phrase helps prevent confusion. For instance, The New York Times’ slogan, “All the news that’s fit to print,” delivers a clear message.
Examples of effective slogans
- Glossier: “Skin first. Makeup second”
- Allbirds: “Mother Nature made us do it”
- Dermalogica: “Professional-grade skin care since 1986”
- BLK & Bold: “Coffee for you. Impact for our youth”
- De Beers: “A diamond is forever”
- Dollar Shave Club: “Shave time. Shave money”
- Dunkin’: “America runs on Dunkin’”
- BMW: “The ultimate driving machine”
- Subway: “Eat fresh”
- Kay Jewelers: “Every kiss begins with Kay”
Real brands use slogans to promote their products and express their brand’s identity:
1. Glossier: “Skin first. Makeup second”
Glossier focuses on skin care and minimal makeup, promoting the idea of prioritizing skincare over makeup. This slogan communicates the brand’s product philosophy, encouraging consumers to take care of their skin.
2. Allbirds: “Mother Nature made us do it”
Allbirds emphasizes sustainability and environmental commitment in its slogan, reflecting the brand’s mission and values.
3. Dermalogica: “Professional-grade skin care since 1986”
Dermalogica’s slogan highlights credibility and longevity, suggesting high-quality products that have stood the test of time.
4. BLK & Bold: “Coffee for you. Impact for our youth”
BLK & Bold combines coffee with social impact, appealing to socially conscious consumers and emphasizing the brand’s mission.
5. De Beers: “A diamond is forever”
De Beers’ iconic slogan conveys the eternal value of diamonds, creating a lasting impression on consumers.
10 Memorable Company Slogans and Their Impact
1. De Beers: “A diamond is forever”
This short, simple, and emotionally charged company slogan connects diamonds to enduring, timeless commitment. Credited with establishing diamonds as an essential part of wedding engagements.
6. Dollar Shave Club: “Shave time. Shave money”
Dollar Shave Club highlights value and convenience with its punchy, effective slogan. The wordplay by swapping “save” for “shave” makes this catchy phrase highly specific and memorable.
7. Dunkin’: “America runs on Dunkin’”
The Dunkin’ slogan establishes coffee as a daily necessity. Using the term “runs on” creates a connection between coffee and fuel, implying that the beverage is both energizing and essential for action.
8. BMW: “The ultimate driving machine”
BMW’s slogan touts the car company’s superior product experience. The word “ultimate” places its automobiles above competing makes and suggests BMWs are for serious car enthusiasts.
9. Subway: “Eat fresh”
Subway’s company slogan works to differentiate it from other fast-food chains by highlighting its commitment to fresh ingredients. This positions the brand as an alternative to pre-formed burgers and greasy french fries.
10. Kay Jewelers: “Every kiss begins with Kay”
Kay Jewelers uses a play on words to make its slogan memorable. This emotionally charged slogan suggests that giving Kay jewelry leads to close, loving relationships.
Slogan examples FAQ
What is a strong slogan example?
Chocolate company Taza’s “Perfectly unrefined” is an example of a strong slogan. It communicates the brand’s commitment to high-quality ingredients that don’t need to be overly processed to taste good.
How do you create a catchy slogan?
Catchy slogans are short, simple, and emotional. Focus on drafting a phrase using evocative words to convey a clear message about your brand or product. Using humor or wordplay can help you capture consumer attention and give your brand a competitive advantage. Remember to keep it compact—the most memorable slogans are less than five words.
Do you need to have a slogan?
You don’t need to have a slogan to run a business or execute a marketing campaign. Although you can operate without one, a short, memorable slogan can enhance your advertising efforts and help consumers remember your brand.
How important is a company slogan?
A company slogan can play a crucial role in establishing brand identity, communicating core values, and connecting with consumers on an emotional level. It can differentiate your brand from competitors and create a lasting impression in the minds of customers.
What makes a slogan effective?
An effective slogan is memorable, concise, and resonates with the target audience. It should communicate the essence of the brand or product while evoking an emotional response. A successful slogan can inspire brand loyalty and drive consumer engagement.
following sentence: The cat chased the mouse around the house.
Revised: Around the house, the mouse was chased by the cat.
