11 LinkedIn Post Ideas To Inspire Your Content Strategy (2024)

LinkedIn, launched in 2003, has grown to become a powerful social tool for professionals, business owners, and ecommerce entrepreneurs. With over one billion active users, 94% of B2B marketers are using LinkedIn for sales and lead generation, attributing 80% of B2B leads generated through social media to the platform.

Posting on LinkedIn from your business account offers benefits such as improved brand visibility, customer engagement, networking opportunities, increased website traffic, and recognition as a thought leader. To optimize your LinkedIn presence, engage with industry peers, and provide value to the wider business community, consider the following post ideas for your ecommerce business:

1. Polls and questions: Boost engagement by asking questions or conducting polls on specific industry trends or new product ideas.
2. Brand origin story: Share the story of how your ecommerce business started to communicate your company’s culture and backstory.
3. Articles: Share valuable resources and insights on industry trends to foster engagement with your audience.
4. Events: Keep your audience informed about upcoming events related to your business to establish your brand as a thought leader.
5. Takes: Share your opinions on industry trends to establish thought leadership and grow your personal brand.
6. Celebrations: Highlight company wins, achievements, or employee accomplishments to project a positive company culture.
7. Videos and multimedia: Incorporate video and multimedia posts to communicate your brand’s visual identity.
8. Positive reviews: Share glowing reviews and success stories from customers or partners to augment your content.
9. Job opportunities: Use LinkedIn as a platform to promote job opportunities and attract potential employees and contractors. When looking to increase your company’s visibility and attract qualified professionals, consider posting job openings to reach a wider audience in your industry. For instance, Allbirds, the shoe brand, successfully advertised a distributor account coordinator position on LinkedIn with a playful tone that resonated with their brand identity.

Another effective strategy is to create a weekly series of content to maintain a consistent online presence. This could include sharing employee success stories, commenting on industry trends, or providing behind-the-scenes glimpses of your work. Fashion Nova, a fashion brand, executed this approach by showcasing important moments in Black history and highlighting Black-owned businesses in a weekly series on LinkedIn.

To establish yourself as a thought leader in your field, contribute insights to blogs, podcasts, and video webinars. Repurpose this content, such as podcast discussions on industry trends, and share it with your LinkedIn audience to showcase your expertise and engage with industry peers.

Lastly, include 5 FAQs related to LinkedIn post ideas at the end of your content to provide valuable insights and engage with readers. Answer common questions such as what to write in a LinkedIn post, what types of posts perform well, and how ecommerce businesses can utilize LinkedIn for customer engagement.

By implementing these strategies and incorporating the provided FAQs, you can enhance your company’s online presence, attract top talent, and position yourself as a respected voice in your industry.