13 Cutting-Edge HubSpot Updates to Supercharge Your Business in 2025
It’s common to overlook software updates in December due to the year-end rush and holiday distractions.
HubSpot rolled out 97 updates in December 2024, with a focus on enhancing productivity and data security. Here are the top 13 updates to boost your team’s performance:
These updates range from improving data permissions to tracking customer satisfaction through feedback-linked tickets. They provide better control over your CRM and offer actionable insights for smarter decision-making.
Let’s explore some of the major HubSpot updates from December 2024:
Updates managers will love
Updates HubSpot admins will love
HubSpot updates managers shouldn’t miss
Stay ahead with email digests for high-intent website visitors
What’s new: Sales teams can now receive email digests highlighting high-fit, high-intent companies that visited your website, helping them stay proactive and focused.
How it helps you: This feature enables sales reps to act on top-engaging companies without logging into additional tools, prioritizing leads effectively and seizing opportunities.
Learn how to configure buyer intent in HubSpot.
Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers (requires Breeze Intelligence credits)
Get detailed insights on meetings with custom report builder
What’s new: HubSpot now includes “Meetings” as a selectable data source in the custom report builder, offering insights into meeting performance.
How it helps you: Managers can generate reports on meeting performance, tracking who schedules, hosts, and attends meetings, ensuring recognition for all contributors.
Status: Public Beta
Applicable HubSpot Hubs: Sales Hub, Service Hub
Applicable HubSpot Tiers: Professional, Enterprise
Compare campaigns with more customization and easy exports
What’s new: The Compare Campaigns tool now allows analysis of custom properties for deeper insights and export of campaign performance reports as PDFs.
How it helps you: Managers can make better data-driven decisions by comparing detailed campaign metrics and exporting insights for easy sharing.
Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise
Easily publish Instagram Stories on the go with HubSpot
What’s new: You can now publish Instagram Stories and track their performance directly from the Mobile Social tool in the HubSpot App.
How it helps you: This update simplifies creating and sharing Stories, helping build a personal connection with your audience.
Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise
Generate deeper insights with new CTA reporting tools
What’s new: HubSpot’s Custom Report Builder now includes CTA and CTA Activities data sources, allowing managers to create tailored reports with detailed performance metrics for pop-ups and embedded CTAs.
How it helps you: This update provides granular analytics on CTA performance, helping identify what drives conversions and refine marketing strategies.
Status: Live
Applicable HubSpot Hubs: Marketing Hub, Content Hub
Applicable HubSpot Tiers: Professional, Enterprise
Create sales leads from anywhere with HubSpot mobile app
What’s new: Sales reps using the HubSpot mobile app can now create and manage leads directly from the app, boosting productivity and prospecting efficiency.
How it helps you: This update enables reps to seamlessly manage and expand pipelines on the go, enhancing productivity and deal closure rates.
Status: Live
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional, Enterprise
Track revenue in funnel and journey reports
What’s new: HubSpot now allows tracking revenue connected to deals in various reports, providing insights into revenue generation.
How it helps you: This update helps managers understand revenue sources and optimize sales strategies, improving performance and resource allocation.
Status: Private Beta
Applicable HubSpot Hubs: Sales Hub, Marketing Hub
Applicable HubSpot Tiers: Professional, Enterprise
HubSpot updates admins shouldn’t miss
Gain greater control over AI-generated content with content scaffolding in templates
What’s new: Content scaffolding allows admins to define template schemas, providing specifications on how sections should be used by AI content generation tools.
How it helps you: Admins can ensure AI-generated content aligns with template layouts, reducing the need for manual adjustments and maintaining organizational standards.
Status: Public Beta
Applicable HubSpot Hubs: Content Hub
Applicable HubSpot Tiers: Professional, Enterprise
Automated backup scheduling in HubSpot
What’s new: HubSpot super admins can now automate CRM data backups with scheduled backups, simplifying data protection tasks.
How it helps you: This feature streamlines data backup processes, ensuring data integrity and quick error recovery within HubSpot.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Enterprise
Stay ahead with notifications for Audit Log events
What’s new: Admins can set up notifications for key events in the Audit Logs, enhancing account security and monitoring.
How it helps you: This feature keeps admins informed of critical events, saving time and ensuring account security and usage monitoring.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Enterprise
Take control of Breeze intelligence enrichment with workflow actions
What’s new: Breeze Intelligence enrichment can now be triggered within workflows, providing automated data enrichment.
How it helps you: Admins can optimize data enrichment, ensuring the right data flows into the Smart CRM without resource wastage.
Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Professional, Enterprise
Control who can create CRM objects with new ‘create’ permissions
What’s new: Admins can set user-level permissions to control who can create or merge CRM objects in HubSpot.
How it helps you: This feature enhances data management, ensuring data quality and consistency in the CRM.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers
What’s new: Admins can now customize the sort order for records displayed in sidebar association cards, tailoring the view to prioritize key information.
How it helps you: This update ensures users always see relevant information immediately, enhancing productivity and efficiency.
Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers
December’s updates offer new capabilities in secure data management, AI-driven reporting, enhanced permissions, mobile features, and customer satisfaction tracking. These tools empower admins and managers to boost efficiency and results. Stay tuned for more updates as HubSpot evolves.
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FAQs
1. What are the key highlights of HubSpot updates in December 2024?
The key highlights include enhancements in data security, productivity tools, and customer satisfaction tracking.
2. How can managers benefit from the new email digest feature in HubSpot?
Managers can stay proactive and focused by receiving email digests highlighting high-fit, high-intent companies that visited their website.
3. What insights can be generated using the custom report builder for meetings in HubSpot?
The custom report builder for meetings provides insights into meeting performance, including tracking of scheduling, hosting, and attendance.
4. How does the Compare Campaigns tool in HubSpot help managers make better decisions?
The Compare Campaigns tool allows managers to analyze campaign metrics, including custom properties, for data-driven decision-making.
5. What is the significance of automating CRM data backups in HubSpot?
Automating CRM data backups simplifies data protection tasks, ensuring data integrity and quick error recovery within HubSpot.
