As Black Friday quickly approaches, it’s important for marketers to step up their email campaigns for the biggest shopping day of the year. While discounts are essential, your campaign must offer more to be effective and profitable this Black Friday.
Post-pandemic consumers are more cautious with their spending and are looking for real solutions that meet their needs. To maximize your impact, three essential emails can help you stand out in the inbox and boost your sales potential.
1. Video walk-through of the product
Utilizing video in your emails can make them more engaging, provide information more quickly, and increase conversions. This Black Friday, consider creating an email that showcases your product in action to capture your customers’ attention in a saturated inbox.
Whether your product is physical or digital, a video walk-through can help potential customers visualize the product and understand its benefits and features. Make sure to include steps on how to use the product and what happens after a purchase to provide a comprehensive overview.
Example email
Subject line: Buy 2 Get 1 Free
Preview text: Jayseon will never forgive us…
It’s Black Friday NAME!
We know your inbox is being slammed right now with sales messages. Our baseball bats are buy two, get one free – a deal we’ve never offered before. Take advantage of this offer now to get everything you need for Spring at an incredible price.
If you’re ready to shop, here’s a direct link. Watch this short video walking you through the bats and how to add them to your cart. The discount should auto-apply, but you can see it in action by watching Jayseon do it in less than two minutes.
The sale is only for the next 24 hours, so grab your bats today or reach out with any questions. We’re here to help!
PS. Jayseon runs our HR department and had fun making this video. Check it out!
2. Pattern interrupt
The “Pattern Interrupt” email is designed to catch the reader’s attention by presenting content in a different way than traditional sales emails. By incorporating storytelling elements, this email stands out in a sea of Black Friday promotions and keeps readers engaged.
While the email is story-based, it can still showcase customer testimonials or logical arguments about your product. The goal is to capture attention and convince the reader of the product’s value.
Example email
Subject line: we’re BAD at this
You know one thing we’re bad at?
If we had to narrow it down to one thing, it would be this.
We’re bad at telling you about cool people.
In recent months, we’ve had some great conversations with people like Liz Wilcox, LaKisha Mosley, and Kirk Johnson who have used our platform successfully. We’re here to help you get started, too.
Black Friday is approaching, and we are all eager to reach the next level in business. To achieve this, it is essential to highlight our everyday customers like you. If you are looking to enhance your email marketing efforts with an easy-to-understand software company, don’t miss our special Black Friday deal offering 20% off until midnight tonight. By taking advantage of this offer, you will enjoy a 20% discount on your service every month.
For those subscribers who clicked but didn’t make a purchase during Black Friday, consider offering a downsell to entice them. This can be a smaller, secondary offer that requires minimal effort to fulfill on your end and is easy for the customer to purchase. Sending a well-timed downsell email can help you convert those interested leads who didn’t make a purchase during the initial sale.
Example Email:
Subject line: one more thing 🤔
Patricia here. We appreciate you sticking with us through our Black Friday sale. While we understand that not every offer is a perfect fit, we value your continued support. We wanted to share some reviews from customers who participated in our training during the sale. The feedback has been overwhelmingly positive, highlighting the simplicity and actionable nature of the training.
To ensure you don’t miss out, we are offering just the training recording for $65 today. Two payment options are available to make it easier for you to take advantage of this offer. Don’t wait too long, as this deal is only available for 24 hours. Here’s the link to get your hands on it.
– Patricia (and Barry)
PS. Act fast if you want to secure this offer.
In summary, don’t just focus on sales links during Black Friday. Offer solutions and use these three emails to make a lasting impression in your subscribers’ inboxes. Happy campaigning!
FAQs:
1. How can I make it easy to get to the next level of business?
Consider highlighting your everyday customers and offering special deals like our Black Friday discount to enhance your business.
2. What should I do if subscribers clicked but didn’t buy during Black Friday?
Send a downsell email with a secondary offer to entice those interested leads who didn’t make a purchase during the initial sale.
3. How can I create an engaging email for a downsell offer?
Personalize the email, highlight customer reviews, and provide a limited-time offer to create urgency and drive conversions.
4. Why is it important to offer solutions in emails instead of just sales links?
By offering solutions, you show customers that you care about their needs and provide value beyond just making a sale.
5. How can I ensure my emails stand out in a crowded inbox during Black Friday?
Use compelling subject lines, personalize the content, and offer exclusive deals to capture the attention of subscribers amidst the Black Friday frenzy.