5 Content Marketing Ideas for January 2025

January is a month of new opportunities. In 2025, content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and even opposites.

Content marketing is the act of curating or creating articles, videos, or podcasts to attract, engage, and retain customers.

For merchants, content is often a key to successful search engine optimization and the foundation for social media marketing.

What follows are five content marketing ideas your business can try in January 2025.

January Reset

The new year is synonymous with fresh starts. Roughly 30% of American adults set resolutions to be healthier, more productive, or better organized.

Ecommerce marketers can publish articles, podcasts, and videos to support those resolutions. The content could be both uplifting and promotional to a store’s products.

Here are a few examples:

• A DTC fitness brand might publish a blog post titled “10 Simple Ways to Stick to Your Fitness Resolutions in 2025.” The post could feature the brand’s products, such as yoga mats and resistance bands.
• A home organization retailer could create a short-form video series showcasing “decluttering challenges” that include helpful tools and products.
• A woman’s apparel boutique might write “How to Refresh Your Wardrobe for the New Year,” an article linking to blouses, skirts, or shoes.

AI-driven Repurposes

OpenAI released ChatGPT on November 20, 2022, and in surprisingly little time, generative artificial intelligence has become an almost unreplaceable tool for some content marketers.

Many businesses avoid using AI to produce entire articles but often deploy it to reuse or repurpose content.

With the spirit of resets and resolutions in January, content marketers might resolve to remake some content with AI. Here are three examples:

• Convert videos into text. Multiple AI tools can convert a video into blog posts, email newsletters, or social media posts.
• Spotlight written content for social media. Marketers use automation workflows with tools such as Zapier, ChatGPT, and Buffer to generate and schedule dozens of X, Threads, and Facebook posts from a single article.
• Transform chat into FAQs. Another technique is employing AI to anonymize and remake customer chats into FAQs.

National Cheese-lovers Day

January 20, 2025, is National Cheese-lovers Day and an opportunity for content marketers to celebrate shoppers who thoroughly enjoy that item.

This pseudo-holiday is often confused with its close kin, National Cheese Day, which is in June, but there are differences. National Cheese Day commemorates the longstanding (perhaps 7,000 years) cheese-making tradition and celebrates a beloved food. Meanwhile, January’s National Cheese-lovers Day focuses on folks who eat cheese.

While this particular celebration will make the most marketing sense for retailers and ecommerce shops in the food or kitchen supply segments, clever marketers from nearly any segment should be able to produce some tasty content about cheese consumption.

Here are a few potential article ideas:

• Kitchen supply shop: “10 Perfect Recipes for the Cheese Gourmond.”
• Pop-culture store: “Which Celebrities Love Cheese? These 20 Sure Do.”
• Luggage merchant: “15 Destination Vacations for Traveling Cheese Lovers.”

‘What If’ Articles

While entertainment is certainly a valid form of content marketing, most folks working in the retail and ecommerce businesses rarely aim to amuse.

January 25, 2025, however, might be a rare opportunity to do just that. National Opposite Day is a whimsical event based on the children’s make-believe game.

To celebrate the occasion, folks might wear clothes backward, walk in reverse, or behave unexpectedly.

Interestingly, a literary form that feels like Opposite Day is the “what if” article, which explores hypothetical scenarios and asks “what if” questions about almost anything one could imagine.

For example, a pet supply store could publish an entire series on the premise “What if dogs owned humans?”

National Hobby Month

January is National Hobby Month. It is a time for folks to embrace new interests, rediscover forgotten pastimes, or tackle a hobby they’ve always wanted to try.

Hobbies provide relaxation, personal growth, and even social connections. It’s an excellent opportunity for ecommerce businesses to inspire customers while showcasing products that make it easy to start or improve hobbies.

Hobby-focused content might include articles, videos, or even online courses. Each could be associated with a product bundle or “starter kit” connecting content and commerce.

Frequently Asked Questions

1. Why is content marketing important in January 2025?

Content marketing in January 2025 is crucial as it allows businesses to capitalize on new opportunities, engage with customers, and align their strategies with current trends and events.

2. How can businesses utilize AI for content repurposing?

Businesses can leverage AI tools to repurpose content by converting videos into text, creating social media posts from written content, and transforming chat interactions into FAQs, among other innovative methods.

3. What are some creative ways to celebrate National Cheese-lovers Day?

Businesses can create engaging content such as recipe compilations, celebrity cheese lover features, and travel guides for cheese enthusiasts to celebrate National Cheese-lovers Day in January.

4. How can content marketers incorporate hypothetical scenarios in their strategy?

Content marketers can use “what if” articles to explore imaginative scenarios and provoke thought among their audience. These articles can add a fun and creative element to the content strategy.

5. Why is National Hobby Month significant for ecommerce businesses?

National Hobby Month presents an opportunity for ecommerce businesses to connect with customers on a personal level, inspire them to pursue new hobbies, and showcase relevant products that enhance their hobby experience.