57+ Content Marketing Statistics for Your 2025 Strategy

The marketing industry is constantly evolving, and as we head into 2025, it’s essential for marketers to stay ahead of the curve. Whether you’re a demand-gen marketer, a content creator, or a manager of a corporate blog, there are key statistics and trends to consider as you plan your strategy for the coming year.

According to CMI’s 2025 Career Outlook research, the job market for marketers has been challenging, with one in three marketers reporting layoffs in the last year. Additionally, 68% of marketers find it more difficult to secure a job in marketing compared to five years ago. Factors contributing to this include macroeconomic conditions and increased competition, with only 33% citing AI as a factor.

When it comes to salaries, many marketers believe they should be earning more than they currently do. More than 20% of full-time marketers freelance on the side, earning an average of $8,250 per year from these gigs. Despite these challenges, 76% of marketers report being somewhat or very satisfied in their roles, with those at the director level and above being the most satisfied.

Remote work preferences have also become more prevalent, with 84% of marketers working remotely at least part-time. Among those who work remotely or in hybrid arrangements, 68% say they would leave their current employer if forced to work in the office full-time.

Generative AI tools have become increasingly common in marketing, with many marketers using AI for tasks such as brainstorming new topics, summarizing content, and optimizing content. However, only 19% of marketers report that AI is integrated into their daily workflows, and just 11% do not use AI tools at all.

In terms of skills training, a significant percentage of marketers feel that their training does not meet their career needs, and 58% say their organization’s training program is not keeping pace with changes in marketing. To remain relevant in the face of AI, 76% of marketers believe they need to master specialized or niche skills, with 48% pursuing professional training outside their organization.

For demand-gen marketers, the pressure to achieve results remains high, with budget constraints, lack of internal resources, and content issues cited as top challenges. Over half of demand-gen marketers spend more than half of their budget on demand generation, with email, in-person events, and video being top areas for increased spending in 2024.

When it comes to blogging, the average blog post is around 1,400 words and takes nearly four hours to create. Only 20% of bloggers report strong results, down from 30% five years ago. Bloggers who spend more than six hours on each article are more likely to see strong results, and those who publish more frequently also tend to perform better.

In conclusion, as we look ahead to 2025, marketers must adapt to changing trends and technologies to stay competitive in the industry. By leveraging AI tools, investing in skills training, and focusing on targeted content creation, marketers can position themselves for success in the coming year.