The future of SEO content is video – here’s why

In the world of SEO-driven content marketing, the goal is often to drive traffic to a website. However, many businesses find that while they may be successful in bringing in visitors, these users do not always convert into customers. This is where the importance of having a solid conversion strategy comes into play.

One approach that has been gaining traction is the use of video content as a primary tool for engaging with potential leads, building trust, and guiding users through a real sales funnel. In this article, we will explore why video content outperforms traditional blogs and how you can leverage this medium to improve your conversion rates.

Why ‘top of funnel’ thinking fails without a real conversion strategy

Many businesses focus on creating SEO-driven content that targets specific keywords in the hopes of attracting more traffic. However, simply generating top-of-funnel content without a clear conversion strategy in place can lead to missed opportunities. Without a real sales funnel in place, visitors may read an article and then forget about the website entirely.

To address this issue, it is crucial to align your content with an actual funnel and have a plan in place to nurture leads through email or social media. By taking a video-first approach, you can streamline content creation, make it more engaging, and reconnect with visitors organically without relying on paid advertising.

Why a video-first SEO-driven content marketing strategy is better

When compared to blog-only content, video offers several advantages:

• Requires less time for subject matter experts: With video content, experts can quickly share their knowledge without the need for extensive editing or review processes.
• More likely to entice visitors: Videos are more engaging and can encourage visitors to become social media followers, allowing for further nurturing down the sales funnel.
• Delivers more of your message: Unlike written content that may be skimmed over, videos allow you to convey your message effectively.
• Builds trust: Video content can help showcase your brand personality and establish trust with viewers.
• Preferred by many: Some users prefer watching videos over reading blogs, making it a more accessible format.
• Easily repurposed: Videos can be repurposed for other channels, extending their reach and impact.
  

  Video requires less of your subject matter expert’s time
  

  Creating video content can be more efficient than writing blog posts, especially in industries that require extensive review processes. With video, experts can share their insights without the need for lengthy editing or review cycles, resulting in faster content creation and improved workflows.

  Potential to earn subscribers, ‘For you’ page views, and recommendations
  

  Video content has the potential to attract subscribers and engage viewers beyond the initial website visit. By embedding videos in blog posts and sharing them on platforms like YouTube, businesses can increase the likelihood of users subscribing to their channel and receiving recommendations for future content.

  Visitors are receiving more of your message through videos
  

  Unlike written content that may be skimmed over, videos allow you to capture and keep viewers’ attention, ensuring that they receive your message in its entirety. By analyzing user behavior and engagement metrics, businesses can track the impact of video content on audience retention and conversion rates.

  Videos can be more easily repurposed than blogs
  

  While repurposing video content for other channels can be challenging, it offers a valuable opportunity to extend the reach of your message. By creating standalone clips or snippets from longer videos, businesses can tailor their content for different platforms and engage with a wider audience.

  In conclusion, a video-first SEO-driven content marketing strategy can offer numerous benefits for businesses looking to improve their conversion rates and engage with their audience more effectively. By leveraging the power of video content, businesses can create engaging, informative, and memorable content that resonates with viewers and drives them through the sales funnel.

  FAQs
  

  1. How can businesses ensure that their video content aligns with their overall marketing strategy?
  Businesses should start by defining their target audience, key messaging, and desired outcomes for their video content. By aligning video production with their marketing goals, businesses can create content that resonates with viewers and supports their overall strategy.

  2. What tools and resources are available for businesses looking to create high-quality video content?
  There are several tools and resources available for businesses looking to create professional video content, including video editing software, camera equipment, and stock footage libraries. Businesses can also consider hiring a video production agency or working with freelance videographers to create custom content.

  3. How can businesses measure the effectiveness of their video content in driving conversions?
  Businesses can track key metrics such as video views, engagement rates, click-through rates, and conversion rates to measure the impact of their video content. By analyzing these metrics, businesses can identify areas for improvement and optimize their video content for better results.

  4. What are some best practices for repurposing video content for different platforms?
  When repurposing video content for different platforms, businesses should consider the unique characteristics and audience preferences of each platform. By tailoring video content to specific platforms and optimizing it for mobile viewing, businesses can maximize engagement and reach a broader audience.

  5. How can businesses ensure that their video content is accessible to all users, including those with disabilities?
  Businesses should prioritize accessibility when creating video content by including closed captions, audio descriptions, and transcripts. By making video content accessible to all users, businesses can ensure that their message reaches a diverse audience and complies with accessibility standards.