18 Fun & Festive Holiday Marketing Ideas to Try This Year

The holiday season is fast approaching, and with pumpkin spice lattes back in season, it’s hard not to feel the festive spirit. As Halloween approaches, we are reminded of the joy and excitement that comes with this time of year. For businesses, this season presents a perfect opportunity to connect with customers in a cheery and engaging way. Whether you want to show your appreciation to loyal clients, warm up current leads, or attract new customers with powerful branding campaigns, the holiday season offers a wealth of marketing opportunities.

To help you make the most of the holiday season, we have compiled a list of captivating holiday marketing ideas to inspire you. From creating seasonal Google Ads search campaigns to throwing a holiday party, there are endless possibilities to explore. Here are some top holiday marketing ideas that any business can try:

1. Create seasonal Google Ads search campaigns: Target holiday shoppers with specific keywords and offers to entice them to shop with your store during the festive season.
2. Gift yourself with Google Shopping Ads: Utilize Google Shopping campaigns to showcase your products and attract online shoppers looking for quick and convenient purchases.
3. Step up your Instagram ad game: Use Instagram to showcase festive and creative holiday ads to capture the attention of users scrolling through their feeds.
4. Run a holiday giveaway on social media: Engage your audience with a holiday-themed giveaway across all major social media platforms to drive engagement and increase brand visibility.
5. Get seasonal in email: Incorporate holiday themes and incentives into your email marketing campaigns to connect with customers in their inboxes and drive sales.
6. Rev up your remarketing strategy: Use remarketing to remind potential customers of products they showed interest in and encourage them to complete their purchase during the busy holiday season.
7. Reimagine your audience segmentation strategy: Utilize customer data to personalize your messaging and target specific audience segments with relevant content during the holidays.
8. Conduct a holiday-themed webinar: Host a webinar with a festive twist to educate and engage your audience, offering holiday-themed incentives to attendees.
9. Make your holiday marketing pull at the heartstrings: Tap into the emotional aspect of the holidays to create meaningful and engaging marketing campaigns that resonate with your audience.
10. Get creative with holiday video marketing: Use video to communicate your holiday message in a fun and engaging way, whether it’s a festive webinar invite or a humorous social media post.
11. Throw a holiday party: Host a holiday party for select leads and customers to build relationships and create a festive atmosphere that can lead to long-term loyalty.
12. Advertise on Amazon: If you’re in retail, consider investing in Amazon ads to reach a larger audience of holiday shoppers and drive sales during the busy season.
13. Create festive and entertaining display ads: Design eye-catching display ads with festive images to create a cheerful connection between your brand and your audience.
14. Build customer loyalty with personalized gifts: Send personalized gifts to customers to show appreciation and strengthen relationships, turning happy customers into brand advocates.
15. Send out a customer appreciation email: Reach out to customers with a heartfelt thank you and holiday wishes to show appreciation for their loyalty.
16. Try a year-in-review email: Reflect on the past year and engage customers with a year-in-review email that highlights key moments and encourages continued support in the coming year.
17. Create a shareable holiday playlist: Curate a holiday playlist on a public streaming platform to engage customers through music and promote your brand in a festive and fun way.
18. Use AI to create unique holiday marketing copy and creative assets: Leverage AI tools to quickly create holiday-themed campaigns that stand out and engage your audience at scale.

    By implementing these holiday marketing ideas, you can make the most of the festive season and connect with your customers in a meaningful and engaging way. Remember to stay creative, personalized, and festive in your marketing efforts to capture the holiday spirit and drive success for your business.

    FAQs

    1. Why is holiday marketing important for businesses?
    Holiday marketing presents a unique opportunity for businesses to connect with customers in a cheery and engaging way, increase brand visibility, drive sales, and build customer loyalty during the festive season.

    2. How can businesses leverage Google Ads for holiday marketing?
    Businesses can create seasonal Google Ads search campaigns, utilize Google Shopping Ads, and run targeted ads on platforms like Instagram to reach holiday shoppers and drive sales during the busy season.

    3. What role does email marketing play in holiday campaigns?
    Email marketing is essential for holiday campaigns as it allows businesses to connect with customers in their inboxes, offer holiday-themed incentives, and drive sales through personalized and engaging content.

    4. How can businesses use social media for holiday marketing?
    Businesses can run holiday giveaways on social media, create festive and entertaining display ads, and engage with customers through shareable holiday playlists to promote their brand and drive engagement during the holiday season.

    5. Why is customer appreciation important in holiday marketing?
    Showing appreciation to customers through personalized gifts, thank you emails, and exclusive offers can strengthen relationships, build customer loyalty, and turn happy customers into brand advocates, leading to long-term success for businesses.