Charts: Website Accessibility Trends 2024
Key Findings from “The State of Website Accessibility 2024” Report
According to a 2024 report by London Research and Crownpeak, website accessibility is mainly driven by commercial opportunities rather than litigation risks. The report, based on a July 2023 survey of around 200 organizations in the US and Europe, highlights how organizations plan to comply with new accessibility regulations, the benefits of partnering with an accessibility specialist, and the factors influencing investments in web accessibility.
Key Drivers of Website Accessibility
The report reveals that 69% of respondents are motivated by increased market opportunities, 65% by improved brand perception, and 62% by enhanced search engine optimization.
Challenges in Website Accessibility
One of the main barriers identified by respondents is the fragmented management of digital properties within their organizations, with 39% considering it a significant challenge.
Future Investments in Website Accessibility
Nearly 72% of companies plan to increase their investment in website accessibility technology in the coming year. Among them, 59% intend to allocate more funds to external partners, while 54% aim to enhance internal resources.
Advantages of Collaborating with an Accessibility Partner
Survey respondents highlighted that working with an accessibility partner can save time and reduce costs, a key advantage mentioned by 76% of participants.
Frequently Asked Questions
1. What are the main drivers of website accessibility according to the report?
The main drivers identified in the report are increased market opportunities, improved brand perception, and enhanced search engine optimization.
2. What is the leading accessibility barrier faced by organizations?
According to survey respondents, the fragmented management of digital properties within organizations is a significant challenge.
3. How do companies plan to invest in website accessibility technology in the future?
Nearly 72% of companies intend to increase their investment, with 59% planning to allocate more funds to external partners and 54% aiming to enhance internal resources.
4. What are the top advantages of collaborating with an accessibility partner?
Working with an accessibility partner can save time and reduce costs, as highlighted by 76% of respondents.
5. Why is it crucial for organizations to prioritize website accessibility?
Website accessibility not only ensures compliance with regulations but also opens up new market opportunities, improves brand perception, and enhances search engine optimization.
