Content Optimization Checklist for SEO

To optimize content for organic rankings, it is crucial to edit text and on-page elements to align with the words and concepts people use when searching. The effectiveness of keywords depends on their placement and frequency on the page.

Below is a checklist to ensure maximum keyword prominence to search engines:

Title Tag
The title tag provides a concise and informative description of a web page, visible in browser tabs. It is essential for rankings and should appeal to both humans and search algorithms.

Meta Description
A meta description summarizes a page and influences searchers’ decisions to click on a listing in organic results. Including searchers’ terms and calls to action is important for clicks.

H1 Headline
The H1 tag defines the most important heading of a page and is often shown in search snippets. It should entice visitors to engage with the page.

Body Copy
The body copy should be natural and engaging, with keywords used naturally in language that reads well. Including question and conversational words is important in the era of AI search.

H2 and H3 Subheadings
Subheadings help Google and humans understand a page’s structure and improve visitor engagement. Keywords should be used naturally in subheadings.

Internal and External Linking
Contextual linking from body copy is more effective for ranking signals than linking from navigation menus. Internal and external links help Google understand the relevancy of a page.

When rewriting content, it is important to retain the original HTML structure, including Headings h1, h2, and h3 tags, and header tag for clear subheadings. Additionally, include 5 FAQs related to the topic with answers at the end of the content. Ensure the rewritten content is unique, engaging, and tailored to integrate smoothly with WordPress for optimized readability and SEO.