How Ultra Events scaled with Woo
Are you looking to push your limits and learn a new thrilling skill? Ultra Events offers a unique opportunity for ordinary individuals to participate in an eight-week free training program in boxing, MMA fighting, or stand-up comedy. The culmination of this training is a grand performance on a prestigious stage in front of up to 1,000 spectators.
Participants at Ultra Events embark on a special journey where they receive free training for eight weeks to prepare for their final performance, whether it’s a boxing match, an MMA fight, or a stand-up comedy act. Following the training period, participants are expected to sell a minimum of 10 tickets to their friends and family to attend the live event.
Established in 2009 in Derby, UK, Ultra Events initially launched with Ultra White Collar Boxing as their maiden event. Over the years, they evolved into an ecommerce platform, enabling online ticket sales through their website starting in October 2019. With the assistance of Ashley Gordon, Technical Operations Manager, they set up a Woo store to streamline their operations. Thanks to Ashley’s expertise in WooCommerce, the transition was smooth and efficient.
Ultra Events witnessed remarkable growth in sales, tripling their revenue post-COVID-19 and processing up to 60 orders per second during peak periods. All ticket sales are now exclusively conducted through their Woo store.
Key Results:
- Consistent double-digit YoY sales growth
- 500% increase in sales within four years
- Up to 60 orders processed per second during peak event times
- Over £37 million raised for charity
Other Products Used:
Since launching their online store in 2019, Ultra Events has experienced significant sales growth. Despite facing challenges during the pandemic, they rebounded impressively, nearly tripling their sales in 2020-2023 and doubling them again the following year. By focusing on enhancing the user experience and expanding their event offerings, Ultra Events has solidified its position in the market.
Ultra Events’ success is attributed to their commitment to customer satisfaction and their dedication to charity. Participants are encouraged to fundraise for a charity of their choice in addition to promoting ticket sales for their events.
Future Plans and Expansion:
Ultra Events is expanding its presence in the UK and Canada, with plans to venture into the US and Australia. They are diversifying their offerings by catering to international audiences with customized multisite solutions for different currencies.
As they continue to innovate, Ultra Events aims to enhance their ticketing platform and reduce reliance on third-party plugins through custom development solutions.
Testimonials:
“I love Woo and WordPress. I think it’s great and I’ve really enjoyed developing in it.” — Ashley Gordon
FAQs:
1. How can I sign up for Ultra Events training?
To enroll in Ultra Events’ training program, visit their website and follow the registration instructions to kickstart your journey.
2. Can I participate in multiple events at Ultra Events?
Absolutely! Ultra Events offers a variety of skills to learn and showcase, allowing participants to engage in multiple events based on their interests.
3. Are there age restrictions for joining Ultra Events?
Ultra Events welcomes individuals of all ages to participate in their training programs, ensuring a diverse and inclusive community.
4. How can I support charity through Ultra Events?
By fundraising for a charity of your choice while promoting ticket sales, you can contribute to charitable causes as part of Ultra Events’ commitment to giving back.
5. What sets Ultra Events apart from other training programs?
Ultra Events stands out for its unique blend of skill development, live performances, and charitable initiatives, providing a comprehensive and rewarding experience for participants.
