How To Collab Post on Instagram in a Few Simple Steps (2024)
As Instagram continues to evolve, new features are introduced that allow brands, influencers, and everyday users to interact in new ways. The Instagram Collab feature is a part of this evolution, enabling multiple accounts to coauthor a single post and reach a wider audience.
In this article, we will discuss how to create an Instagram collaboration post and why ecommerce brands utilize them. By incorporating Instagram collabs into your regular feed posts, you can enhance your social media marketing strategy for optimal success.
### What is an Instagram Collab post?
An Instagram Collab post is a post shared by two or more coauthor accounts, with their handles visible on the post. It encourages partnership and collaboration between Instagram accounts. With Collabs, up to six accounts can collaborate on a single post, expanding the reach to each account’s followers.
### Why do ecommerce businesses use Collab posts?
There are numerous reasons why brands use Instagram Collab posts, including:
#### Audience expansion
Collab posts increase the reach of an Instagram post to a wider audience, as it appears on both collaborators’ feeds. This can lead to higher engagement and increased discoverability by appealing to the Instagram algorithm.
#### Influencer marketing
Collab posts are a valuable tool for influencer marketing, allowing brands to showcase their products to the influencer’s followers and their own audience simultaneously.
#### Brand collaborations
Collab posts are ideal for brand collaborations, where two companies join forces to launch a new product or campaign. By sharing a Collab post, both brands can reach a broader audience and strengthen brand loyalty.
### How to create an Instagram Collab post
To create an Instagram Collab post, follow these steps:
1. Select the content you want to use.
2. Input your caption.
3. Tap “Tag people”.
4. Tap “Invite collaborator”.
5. Search for your collaborator’s handle and tap their account.
6. Tap “Done”.
7. Post the content.
After posting, your collaborator will receive a DM from Instagram notifying them of the collaboration. They must accept the invitation for the Collab feature to take effect. Remember to include collaborators before posting, as you cannot invite them afterwards.
### How to accept an Instagram Collab invite
To accept an invite to collaborate on an Instagram post:
1. Check your notifications for a message from the coauthor.
2. Review the post before accepting the invitation.
3. Press “Accept” to share the post to your account.
By utilizing Instagram Collab posts, ecommerce brands can enhance their social media presence, reach new audiences, and drive engagement with their content.
How to Collaborate on Instagram: Understanding the Process
If a public account collaborates with a private account on Instagram, the private “half” of the post will only be shared with the private account’s followers. However, on the public account’s end, the post will appear as public.
FAQs about Collaborating on Instagram
Why can’t I do a Collab post on Instagram?
If you’re unable to invite someone to a Collab post, the most common issues are:
How do you make a Collab post on Instagram?
Start a Collab post just like any other post or Reel. Then, before you publish your post, tap “Tag people” and “Invite collaborator.” Type in the account you want to collaborate with. They’ll receive an invite as soon as your post is live. Once they accept it, you’ll both see the post on your feeds.
Can you add a collaborator on Instagram after posting?
Collab posts must have all collaborators added to the post before it goes live. If you accidentally post something before you invite your collaborator, then your only option is to delete the post and post it again with their name attached.
What happens if a private account collaborates with a public account on Instagram?
When a private account collaborates with a public account, the private “half” of the post will only be shared with the private account’s followers. However, the post will appear as public on the public account’s end.
Are there any restrictions on who can collaborate on Instagram?
As long as both accounts are willing to collaborate, there are no specific restrictions on who can collaborate on Instagram. It’s a great way to cross-promote content and reach a wider audience.
