Email Marketing Statistics for Ecommerce

Every year, ecommerce business owners have more options for customer outreach. But a successful marketing strategy isn’t just about showing up on the newest platforms—it’s also about understanding how your target audience and competitors are using existing outreach channels today.

These key email marketing statistics provide valuable insights into the most effective email marketing strategies for ecommerce businesses, which you can use to build brand loyalty, boost sales, maximize engagement and conversion rates, and more.

Here are 47 of the latest email marketing statistics to help you optimize your ecommerce email marketing efforts.

Email Marketing Statistics for Ecommerce

These 47 email marketing stats provide valuable insights into what works in email marketing today.

Email Usage Statistics

Email Marketing Budget Statistics

Email ROI Statistics

Email Engagement Statistics

Mobile Email Marketing Statistics

Email Marketing Strategy Statistics

• The most popular objectives for email marketing strategies are product awareness and product promotions, with 16% of email marketing professionals naming each one as their top priority. Customer retention and newsletters tied as the second most popular email campaign type, with 14.6% of email marketers choosing each one.
• 26.5% of email marketing professionals measure conversion rate and 24% measure CTR, making these the two most popular email marketing metrics after open rate.
• 52% of email marketing professionals plan to use personalized email marketing campaigns, and 48% plan to incorporate email automation into their email marketing strategy.
• 55% of marketers use marketing emails to encourage sales, but only 44% use them for lifecycle marketing objectives like increasing customer loyalty, encouraging repeat business, and retaining existing customers.
• Only 9% of marketers describe their email marketing platform as well-integrated with other online systems.

Email Subject Line Statistics

Email Marketing Personalization Statistics

• 80% of email marketing professionals report that personalization tactics like dynamic message personalization, subject line personalization, and the addition of real-time content improve performance.
• Dynamic content in email marketing appears to be here to stay: 68% of email marketing professionals say that dynamic content personalization improves an email’s performance.
• 90% of email marketing professionals report that using subscriber segmentation to deliver targeted messages boosts performance for marketing emails.
• 18% of marketers say that creating personalized emails is one of their biggest challenges, and 20% said that gathering data about their targeted audience in order to run segmented campaigns and develop personalized content is their biggest challenge.
• Marketing emails sent in response to behavioral triggers generate 10 times greater revenue than other marketing email types.

Email Marketing Performance Statistics

• Analysts expect a total email marketing revenue of $9.5 billion in 2024 and project that annual revenues will reach $18.9 billion by 2028.
• 65% of email marketing professionals say email deliverability is becoming more difficult.
• In 2023, 86% of emails arrived in inboxes, 7% went to spam, and 7% went missing.
• In 2024, the average marketing email click-through rate was 2.62%.
• Consumers spend 128% more when shopping from emails than when using other methods.

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