Following a Banner Year, Optable Secures New Funding Round with TELUS Global Ventures

Introduction

To address the increasing demand for identity-focused, data monetization solutions in the advertising ecosystem, Optable, an identity management and collaboration platform, has successfully closed its Series A Acceleration Round. The funding was led by TELUS Global Ventures, with reinvestment from previous investors such as Hearst Ventures, Brightspark Ventures, and others.

Optable’s Success

Optable experienced a successful year in 2024, powering various data monetization solutions for publishers and media companies globally, including Raptive, Hearst, and The Globe & Mail. By offering identity management and clean room solutions, Optable enables media companies to leverage, enhance, and activate audience data securely. This approach supports sustainable revenue growth while adhering to strict privacy standards, ensuring responsible and transparent data usage.

Investor Insight

Yves Poiré, co-founder and CEO of Optable, highlighted the importance of privacy-first technology in the current industry landscape. The funding will enable Optable to continue developing tools that facilitate connections and collaborations within the advertising ecosystem.

Terry Doyle, Managing Partner at TELUS Global Ventures, praised Optable’s ability to address publishers’ challenges and prepare them for future developments. TELUS Global Ventures is excited to lead this investment round, supporting Optable’s mission to empower the advertising ecosystem with cutting-edge, privacy-first technology.

Future Plans

In 2025, Optable plans to expand its focus to work with innovative publishers, media companies, and platforms to make their data actionable and impactful. Managing identity and audience data effectively has become crucial for all players in the ecosystem, and Optable’s interoperable platform has gained trust in the market for solving these challenges effectively.

FAQs

1. What is Optable’s primary focus?

Optable focuses on providing identity management and data collaboration solutions for the advertising ecosystem.

2. Who led the recent funding round for Optable?

The funding round was led by TELUS Global Ventures.

3. Which companies have benefitted from Optable’s solutions?

Companies like Raptive, Hearst, and The Globe & Mail have leveraged Optable’s data monetization solutions.

4. How does Optable ensure data privacy and transparency?

Optable adheres to stringent privacy standards to ensure responsible and transparent data usage.

5. What are Optable’s plans for the future?

Optable aims to work with innovative publishers and media companies to make their data actionable and impactful in 2025.

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