35 Feedback Questions to Improve Our Next Conference Experience
Hosting a successful event requires meticulous planning, effective promotion, and most importantly, gathering feedback for improvement. In October 2024, Ahrefs organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. Following the event, the organizers took the initiative to conduct post-event surveys targeting attendees, employees, and sponsors to gain valuable insights on how future events can be enhanced.
The post-event survey questions for attendees were carefully crafted to gauge their overall experience, satisfaction with event organization, content, speakers, networking opportunities, venue, event app/platform, and more. Attendees were also asked about the relevance of sessions, event duration, sponsor engagement, pre-event communication, post-event materials, takeaways, ticket pricing, and their likelihood to recommend the event to others. Additionally, attendees were given the opportunity to suggest improvements for future events, share what they enjoyed most, and express their preferences for content and event locations.
Feedback from attendees is crucial in understanding their perspectives, preferences, and areas for improvement. This information can help organizers tailor future events to better meet the needs and expectations of their target audience, ensuring a more engaging and rewarding experience for all participants.
In addition to attendee feedback, Ahrefs also sought input from employees who were involved in event preparation and execution. The post-event survey questions for employees focused on various aspects of the event, including pre-event preparations, event days, attendee engagement, branding, logistics, and plans for future events. By gathering internal feedback, the organizers could identify areas of strength and areas for improvement within their team, processes, and overall event execution.
Furthermore, sponsors were also given the opportunity to provide feedback through post-event surveys. These questions were designed to assess their experience as event sponsors, including their satisfaction with visibility, engagement opportunities, and overall return on investment. Understanding the perspectives of sponsors is essential for enhancing partnerships, attracting future sponsors, and ensuring the success of future events.
Overall, post-event surveys are invaluable tools for event organizers to gather feedback, identify areas for improvement, and enhance the overall event experience. By actively seeking input from attendees, employees, and sponsors, organizers can gain valuable insights, make informed decisions, and continuously improve their events for the benefit of all stakeholders. The commitment to continuous improvement is key to hosting successful and impactful events that leave a lasting impression on participants and sponsors alike. Running a successful event is not just about the logistics and execution, but also about gathering feedback and learning from the experience. At Evolve 2025, we wanted to ensure that our attendees had a valuable experience, and that they might even consider sponsoring us again at future events. To achieve this, we conducted post-event surveys to gather feedback and insights from our participants.
Here are some key questions we asked in our post-event surveys:
- How was the crowd at your booth?
- Did you manage to connect with potential leads?
- Any suggestions for future events?
- Do you have any positive feedback for the event?
- What areas can we improve on?
- Any other suggestions to help us enhance Evolve 2025?
- Would you be able to provide us with a testimonial or quote?
By asking these questions, we were able to gather valuable information about the attendee experience, identify areas of improvement, and collect testimonials for future marketing materials.
After collecting the survey results, we averaged the scores for questions based on a 5-point scale and discussed the qualitative feedback received during a post-event debrief. This feedback will be used to inform the planning and organization of future events, including Evolve 2025.
Sending a post-event survey is crucial for event organizers to understand what worked well and what can be improved upon. It allows for a direct line of communication with attendees and provides insights that can help enhance future events.
When sending the post-event survey, it is important to do so while the event is still fresh in everyone’s minds. This ensures that feedback is timely and relevant.
To conduct a post-event survey, organizers need attendees’ contact information and a survey tool. Utilizing event management software for ticket purchases and registrations can help streamline this process. Tools like Google Forms can be used for creating and distributing surveys.
In terms of survey questions, it is beneficial to include a variety of question types, such as Likert scale questions, demographic questions, multiple-choice questions, open-ended questions, and Net Promoter Score (NPS) questions. This allows for a comprehensive understanding of attendee satisfaction and feedback.
Overall, post-event surveys are a valuable tool for event organizers to gather feedback, improve future events, and enhance the overall attendee experience. By listening to attendee feedback and implementing suggestions, organizers can ensure that their events continue to evolve and grow.
FAQs
- Why is gathering feedback important for event organizers?
Gathering feedback allows event organizers to understand attendee satisfaction, identify areas for improvement, and enhance future events based on participant insights. - When is the best time to send a post-event survey?
It is best to send the survey shortly after the event ends, while the experience is still fresh in attendees’ minds. - What types of questions should be included in a post-event survey?
A mix of Likert scale questions, demographic questions, multiple-choice questions, open-ended questions, and Net Promoter Score (NPS) questions can provide a comprehensive view of attendee feedback. - How can event organizers use survey results to improve future events?
Survey results can be analyzed to identify strengths and weaknesses, implement changes for future events, and enhance the overall attendee experience. - Can testimonials from post-event surveys be used for marketing materials?
Yes, testimonials from post-event surveys can be a powerful marketing tool to showcase attendee satisfaction and positive experiences.
