Boost Black Friday sales with the ultimate 85-step campaign checklist

Black Friday is the pinnacle of the sales calendar, with businesses capitalizing on increased consumer excitement and spending.

Competition is fierce, and simply offering discounts is not sufficient. Executing a successful campaign can be daunting due to the many components involved. That’s why Brevo has developed the Ultimate Black Friday Checklist — an extensive 85-step guide crafted to lead you from planning to profitability.

The checklist goes beyond just providing a roadmap; it serves as a blueprint for maximizing revenue, expanding your customer base, and optimizing marketing efforts across all platforms.

Why strategic planning matters

A well-defined strategy not only establishes clear and measurable goals but also ensures a focused campaign that resonates with your audience. This phase involves thorough customer and market research, audience segmentation based on behavior and preferences, and effective alignment of budget and resources. By establishing a strong foundation, you set yourself up for success well before Black Friday arrives.

Engage every customer touchpoint

Engaging your audience across various channels — email, SMS, WhatsApp, social media, or push notifications — is crucial. Each touchpoint should be consistent, personalized, and strategically timed for maximum impact. Automation plays a critical role in maintaining momentum and keeping customers engaged throughout their purchasing journey.

Optimize for conversion

Driving traffic to your website is one thing, but ensuring that traffic converts is a different challenge. The checklist emphasizes optimizing site speed, streamlining checkout processes, and ensuring your website can handle high volumes of traffic.

Adjust and improve in real-time

Real-time performance tracking during your campaign allows you to fine-tune your strategy by reallocating resources to where they will have the most impact. This agile approach helps maximize performance, ensuring you capture every revenue opportunity.

Keep customers coming back

The work doesn’t end after Black Friday. The post-Black Friday period is your chance to turn first-time buyers into long-term customers. A simple post-purchase email, a review request, or a well-timed promotion can help nurture those new relationships.

From assisting with campaign strategy to providing the necessary tools for execution, Brevo is the ultimate all-in-one marketing platform for ensuring your Black Friday success.

Download the Ultimate Black Friday Checklist today and take the first step towards your most successful campaign yet!