Analytics and Data Insights
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Improving AI Performance Through Data Cleansing: 4 Effective Strategies
Marketing analytics is rapidly evolving into an AI-driven field, but one major challenge threatens to impede progress: bad data. AI…
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Surviving the Martech Avalanche: Tips for Maintaining Flexibility
Marketing technology (Martech) has experienced exponential growth over the past decade, with over 11,000 tools now available to marketers compared…
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Encouraging Data Literacy Among Your Marketing Team
In the world of marketing, data is king. But what happens when your team doesn’t fully understand the data they…
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Optable Secures $20M Investment to Drive Expansion in the US Market
Following a Banner Year, Optable Secures New Funding Round with TELUS Global Ventures Introduction To address the increasing demand for…
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Overcoming Obstacles: Navigating 5 Challenges to Implementing AI in Marketing Analytics
Artificial Intelligence (AI) has the potential to revolutionize the way we work, especially in the field of marketing analytics. Its…
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The Evolution of Podcast Advertising
In today’s fast-paced digital landscape, podcast advertising has emerged as a powerful tool for marketers looking to connect with highly…
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Ensuring the Longevity of Your Marketing Strategies
The Impact of Agital’s Marketing Services Agital delivers marketing services that create measurable impact for its clients, partners, employees, and…
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Dynata Welcomes Two New Executives to Leadership Team
Mike Jaffe and Richard Poustie Join Dynata’s Leadership Team Introduction Dynata, LLC, a leading provider of first-party data, recently announced…
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Strategies for Enhancing Business Intelligence through Essential Reporting Practices
In the fast-paced world of business, effective dashboarding and reporting are essential for teams to work efficiently and make informed…
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NextRoll and Audigent Pioneer Audience Activation in Google’s Privacy Sandbox
NextRoll and Audigent Collaborate for Breakthrough in Google Privacy Sandbox NextRoll, a San Francisco-based marketing technology company, and Audigent, a…
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