Marketing Technology
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Revolutionizing Marketing: How GenAI is Transforming 4 Key ‘Jobs to be Done’
Marketing teams are embracing the transformative power of Generative AI in their daily work. From analyzing customer sentiment to automating…
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Maximizing Webinar Success with HubSpot
Want to maximize the potential of webinars for lead generation and nurturing? As a HubSpot consultant and marketing strategist, I…
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The Importance of Marketing’s Role in Sales Enablement Technologies
Sales enablement technologies have revolutionized outbound selling, with tools like Seismic, Outreach, Salesloft, and Salesforce’s Sales Engagement streamlining the sales…
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Running DeepSeek on Your Computer: A Step-by-Step Guide
If you’ve ever wondered about unlocking the full potential of your Mac mini M4 Pro with DeepSeek R1 models locally,…
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Essential Features for Your Marketing Team’s Project Management Tool
Key Features to Look for in a Project Management Tool Choosing the right project management tool is crucial for keeping…
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Key Takeaways from Successful Martech Implementations
I may not consider myself a genius, but I have moments of brilliance every now and then. Here are a…
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Breaking Down Data Silos: 5 Strategies for Marketers
Marketing thrives on access to data, but often faces challenges with data silos that exist across different teams and platforms.…
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Report Shows ChatGPT’s Impact on Traffic Referral and Search Behavior Transformation
Education, technology, and software development websites are benefiting from ChatGPT search According to recent analysis by Semrush (MarTech is owned…
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Salesforce cuts 1,000 jobs despite ongoing hiring efforts
Salesforce’s Workforce Changes: Layoffs and Hiring Amid AI Expansion Salesforce, a leading tech company, is currently undergoing a significant workforce…
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Navigating the Financial Pitfalls of Martech Overload: Strategies for Success
Marketing stacks can tell a story of ambition, necessity, and FOMO. With over 14,000 martech solutions competing for attention, the…
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