Browsing: Marketing Technology
Introduction Chatbots have become a popular tool for businesses to enhance their customer experience in marketing. These AI-powered virtual assistants…
When discussing a client’s brand strategy, questions often arise about measuring the ROI of brand projects. However, ROI (return on…
Introduction Lead scoring is a crucial component of any successful marketing strategy. By using advanced lead scoring technology, businesses can…
Lotame’s latest report, The State of Data Collaboration: A Global Perspective, reveals that 98% of digital marketers are still struggling…
Segmenting your customer base is crucial for effective targeting in marketing. By understanding the different needs, preferences, and behaviors of…
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
Introduction Personalization has become a crucial aspect of marketing in today’s digital age. Businesses are constantly looking for ways to…
AI is transforming the business landscape, with automation, machine learning, and analytics at the forefront. However, amidst the excitement of…
Introduction A/B testing is an essential tool for businesses looking to optimize their websites, landing pages, and marketing campaigns. By…
As we near the end of 2024, the world of digital marketing continues to evolve at a rapid pace. Key…