Marketing Technology
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Key Takeaways from Successful Martech Implementations
I may not consider myself a genius, but I have moments of brilliance every now and then. Here are a…
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Breaking Down Data Silos: 5 Strategies for Marketers
Marketing thrives on access to data, but often faces challenges with data silos that exist across different teams and platforms.…
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Report Shows ChatGPT’s Impact on Traffic Referral and Search Behavior Transformation
Education, technology, and software development websites are benefiting from ChatGPT search According to recent analysis by Semrush (MarTech is owned…
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Salesforce cuts 1,000 jobs despite ongoing hiring efforts
Salesforce’s Workforce Changes: Layoffs and Hiring Amid AI Expansion Salesforce, a leading tech company, is currently undergoing a significant workforce…
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Navigating the Financial Pitfalls of Martech Overload: Strategies for Success
Marketing stacks can tell a story of ambition, necessity, and FOMO. With over 14,000 martech solutions competing for attention, the…
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Essential Information you should be Aware of
With the introduction of RCS (rich communication services) support on iPhones through the iOS 18 update in fall 2024, Apple…
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“Chris Penn Explores the Game-Changing Impact of DeepSeek for Marketers”
About Constantine von Hoffman Background Constantine von Hoffman is the managing editor of MarTech. With a rich background in journalism,…
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DeepSeek: Revolutionizing Marketing and Challenging Big Tech
DeepSeek: The Game-Changing Open-Source AI Disrupting the Market DeepSeek, a revolutionary open-source AI developed in China, is causing a stir…
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Marketers: The New Triple Threats of the Industry, Inspired by Lin-Manuel Miranda and Gene Kelly
Photo credits: Kathy Hutchins; Metro-Goldwyn-Mayer Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing…
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Act-On Marketing Automation Vendor Acquired for $53 Million
Act-On Acquired by Banzai in $53.2 Million Deal Marketing automation provider Act-On, a pioneer in the SaaS martech industry, has…
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