Marketing Technology
-
Marketers: The New Triple Threats of the Industry, Inspired by Lin-Manuel Miranda and Gene Kelly
Photo credits: Kathy Hutchins; Metro-Goldwyn-Mayer Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing…
Read More » -
Act-On Marketing Automation Vendor Acquired for $53 Million
Act-On Acquired by Banzai in $53.2 Million Deal Marketing automation provider Act-On, a pioneer in the SaaS martech industry, has…
Read More » -
10 Martech Predictions that Won’t Come True by 2025
Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those…
Read More » -
What Exciting Features is Salesforce Unveiling for Marketers in its Spring 2025 Update?
As we enter the spring season of 2025, Salesforce is gearing up to roll out its latest updates between January…
Read More » -
Key Questions to Ask Marketing Automation Vendors During a Demo
Researching Marketing Automation Platforms: A Step-by-Step Guide Maybe you have decided you need to make an investment in a marketing…
Read More » -
Marketers weigh in as TikTok faces uncertain future
The Impact of the TikTok Ban on Marketers and Creators The recent ban on TikTok in the U.S. has sent…
Read More » -
The Power of Career Diversity in Fueling Martech Team Success
Diversity and inclusion in marketing can have a positive impact on business outcomes. Just like how a team with different…
Read More » -
Lessons for Martech Professionals from a NASA Engineer
What a NASA Engineer Can Teach the Martech Community John Ruffa, a former NASA engineer and author of “Nice Guys…
Read More » -
AI’s Role in Helping Marketers Achieve Authenticity: A Comprehensive Analysis
HubSpot’s latest State of Marketing 2025 report reveals that marketers are quickly embracing AI, enabling them to experiment with various…
Read More » -
13 Cutting-Edge HubSpot Updates to Supercharge Your Business in 2025
It’s common to overlook software updates in December due to the year-end rush and holiday distractions. HubSpot rolled out 97…
Read More »