Deloitte’s 2024 Connected Consumer Study: Exploring Digital Habits

According to Deloitte’s “2024 Connected Consumer” study, a significant number of U.S. consumers, across different age groups, are spending more time engaging with people online rather than in person. The study reveals that online interactions are perceived as impactful in building meaningful connections, with digital relationships seen as valuable as face-to-face encounters.

Key Findings from the Study

Deloitte’s research, conducted by the Center for Technology, Media & Telecommunications, involved nearly 4,000 U.S. consumers. The survey focused on examining consumer behaviors related to technology devices and services.

Insights from the Survey:

• 38% of respondents have experimented with or utilized generative AI for various projects and tasks.
• Experimentation with generative AI has resulted in increased confidence among users in producing high-quality content and fostering creativity.
• A majority of generative AI users show interest in engaging with AI-powered chatbots for different purposes.

Frequently Asked Questions

1. How do U.S. consumers perceive online interactions compared to face-to-face interactions?

Most U.S. consumers consider online interactions as meaningful and impactful in building connections, viewing digital relationships as equivalent to in-person interactions.

2. What was the sample size of Deloitte’s 2024 Connected Consumer study?

The study gathered insights from nearly 4,000 U.S. consumers to analyze their digital habits and technology usage.

3. What is generative AI, and how are consumers utilizing it?

Generative AI is being utilized by a significant portion of consumers for various projects and tasks, leading to increased confidence in content creation and creativity.

4. What are the benefits of experimenting with generative AI according to the survey?

Users who have experimented with generative AI report enhanced confidence in producing high-quality content and fostering creativity in their work.

5. How are U.S. consumers showing interest in engaging with generative AI chatbots?

Many generative AI users express interest in utilizing AI chatbots for diverse purposes, indicating a growing trend in consumer adoption of AI-powered technologies.