Effective Strategies for Promoting Products on X
Promoting and Selling Products on X: A Unique Opportunity for Online Merchants
Online merchants targeting civically engaged shoppers can leverage excellent promotional opportunities on the rapidly growing X platform. With social commerce and multichannel selling leading the way in 2025, merchants are expanding their reach beyond websites and mobile apps to marketplaces like Amazon and various social media platforms, including TikTok, Facebook, and X.
X Stands Out
Among the plethora of social media platforms, X stands out for several reasons:
Few competitors: Following Elon Musk’s acquisition of Twitter in 2022, many retail and consumer brands left the platform, creating a promotional vacuum for ecommerce brands on X.
SMB bias: In a move to support small-to-midsize businesses, Elon Musk announced that X’s discovery algorithm would prioritize such businesses, giving them a competitive edge.
News-focused: X has emerged as a prominent platform for news and current events, attracting a significant audience interested in news content and influencers.
Mostly males: With nearly 59% of active users being men, X is becoming the fastest-growing social media platform for male users.
Promote on X
While X’s focus on news differentiates it from other social networks, promoting and selling products on the platform follows a similar approach to other platforms:
Ads on X: Despite being less sophisticated than other platforms, X offers comparable features for merchants to target audiences and create text, image, or video advertisements.
Listing products on X: Integration with popular ecommerce platforms allows merchants to easily synchronize their product listings on X.
Live on X: Live streaming on X is gaining popularity, especially among news influencers looking to engage their audience in real-time.
Posts on X: Understanding the platform’s preferences is key to generating sales through posts, such as promoting others on the network rather than direct product links.
Expectations
While X may not perform as well as other social commerce channels, its unique position as a news-centric platform makes it a valuable sales channel for brands focused on news, politics, and male audiences.
Brands aiming at men or engaging in political and civil discussions may find X to be a productive platform for promoting their products.
FAQs
1. How does X differentiate itself from other social media platforms?
X stands out for its focus on news, bias towards small-to-midsize businesses, and predominantly male user base.
2. What advertising options are available on X?
X offers advertising features similar to other platforms, including targeted ads and product promotions.
3. How can merchants increase sales on X?
Merchants can leverage live streaming, product drops, and influencer collaborations to boost sales on X.
4. What is the potential audience reach on X?
With over 600 million monthly users, X offers a significant audience for merchants to tap into.
5. Is X a suitable platform for brands focused on news and politics?
Yes, X’s emphasis on news content makes it an ideal platform for brands targeting audiences interested in current events and political discussions.
