Essential Video Marketing Statistics Every Ecommerce Business Owner Needs to Know in 2025
In 1941, the Bulova watch company aired the first-ever TV ad during a Brooklyn Dodgers and Philadelphia Phillies game, featuring the slogan “America runs on Bulova time.” The ad cost $9 and less than two decades later, the television advertising industry was valued at $128 million. Today, video marketing has evolved from that Bulova spot into a digital marketing strategy that includes various tactics such as video ads, branded entertainment, virtual reality experiences, educational content, and personalized sales videos to build brand awareness, connect with audiences, and drive sales. The following video marketing statistics provide insights into the current state of video marketing and its potential evolution.
Video Marketing Statistics
27% of viral marketing videos are YouTube videos, making the platform the most popular host of viral marketing content. TikTok comes in second with 24% of viral marketing video content, and Instagram takes third with 18%. Vimeo and Hubspot tie for second, each with 36%.
89% of Gen Z audiences watch videos on YouTube, and 71% of the demographic consumes video content on TikTok.
90% of video marketers use YouTube videos for marketing purposes and 86% use Facebook.
In 2024, 67% of marketers worldwide plan to use Instagram more for video marketing in the future. Meanwhile, 66% of marketing professionals hope to use YouTube more for video marketing.
Video Marketing Video Creation Statistics
The biggest challenge of video marketing, according to 39% of marketers, is finding time for the video creation process.
61% of marketers use Adobe Premiere Pro for video editing.
Businesses with in-house video creators have higher ROIs and fewer hurdles when creating videos.
21% of businesses use freelancers for video creation, and 16% use video marketing agencies.
A quarter of marketers report spending between $1,000 and $5,000 on the average marketing video, and 4% report spending more than $20,000.
58% of US and UK adults express distrust for AI-generated video, but 59% of business executives say their organizations use AI tools to generate image and video content.
Video Marketing Statistics FAQ
How do you get started with video marketing?
To start using online video content to promote your business:
1. Set goals.
2. Research your audience.
3. Plan your video campaigns.
4. Create video content.
5. Distribute video content.
6. Monitor performance.
How effective is video content marketing?
Video marketing can help you earn more website traffic, increase brand awareness, and boost engagement. For 85% of marketing professionals, video marketing boosts brand engagement, and 87% say it increases brand awareness.
How do you measure video marketing success?
You can use marketing analytics tools to monitor the results of your video marketing efforts. Some marketing teams also use tools like heat maps to track user engagement with video content.
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