Google AdMob launches new controls for high-engagement mobile ads

AdMob, a mobile advertising platform by Google, is set to launch a new app-level setting that gives developers more control over high-engagement ads in interstitial and rewarded formats. This update, expected to roll out in the coming weeks, aims to enhance ad performance and revenue for app developers.

Why it Matters

The introduction of this new setting is significant as it allows app developers to customize how engaging ads appear within their apps. With the potential for improved ad performance and revenue, developers can now strike a better balance between monetization and user experience.

Key Features of the Update

When enabled, the new setting offers the following features:

• Interstitial ads that can be skipped after up to 15 seconds.
• Rewarded ads with a reward grant time of up to 60 seconds.
• A three-step exit process for both ad types.

How it Works

By default, the setting will be enabled for all apps utilizing AdMob. However, developers have the option to opt out through the app settings if desired. This update also allows Google Ads and AdMob Network buyers to serve more engaging ad formats, potentially benefiting both advertisers and developers.

Considerations

While the update offers the promise of better ad performance, the longer ad durations and multi-step exit process may impact the overall user experience within apps. It will be essential for developers to monitor user feedback and adjust settings accordingly to maintain a positive user experience.

Future Outlook

Google is committed to working closely with buyers to optimize these high-engagement ads while ensuring transparency and prioritizing user experience. As the update is implemented, ongoing refinements and adjustments may be made to enhance the effectiveness of the new setting.

Summary

This update from AdMob provides developers with increased flexibility in managing ad revenue while considering user experience. The default opt-in approach suggests that Google is encouraging widespread adoption of the new app-level setting.

Frequently Asked Questions

1. Can developers customize the duration of interstitial ads with this new setting?

Yes, developers can set the duration for which interstitial ads can be skipped, with a maximum limit of 15 seconds.

2. How many steps are involved in the exit process for both interstitial and rewarded ads?

Both ad types feature a three-step exit process to ensure a seamless transition for users.

3. Will opting out of the setting impact ad performance?

Opting out of the setting may impact the performance of high-engagement ads within the app, as it limits the customization options available to developers.

4. What are the potential benefits of longer reward grant times for rewarded ads?

Longer reward grant times provide users with more time to engage with the ad content, potentially increasing user interaction and ad effectiveness.

5. How can developers provide feedback on the new app-level setting?

Developers can share their feedback and suggestions for improvement through the AdMob support channels or developer forums to help shape future updates and enhancements.