Google Updates Structured Data Guidelines for Merchants

Introduction

Google has recently updated its structured data guidelines, allowing merchants to enhance their search results by showcasing sale, member, and strikethrough pricing. This update opens up new possibilities for online retailers to provide more detailed information to potential customers.

Key Takeaways:

• Google now supports new structured data properties that enable merchants to display various price types.
• Merchants can now include loyalty program pricing tiers in their product markup, providing more transparency to shoppers.
• These updates bring Google Search in alignment with the capabilities already offered in the Merchant Center.

FAQs

1. What are the new structured data properties supported by Google?

Google now supports new structured data properties that allow merchants to showcase sale, member, and strikethrough pricing in search results.

2. How can merchants benefit from these updates?

Merchants can benefit from these updates by providing more detailed pricing information to potential customers, including loyalty program pricing tiers.

3. How do these changes align with existing Merchant Center capabilities?

These changes align Google Search with the existing capabilities offered in the Merchant Center, providing a seamless experience for both merchants and shoppers.

4. Can merchants customize how their pricing is displayed in search results?

Yes, merchants can now customize how their pricing is displayed by utilizing the new structured data properties supported by Google.

5. Will these updates impact SEO for online retailers?

These updates can potentially have a positive impact on SEO for online retailers, as they provide more detailed information to search engines, which can lead to improved visibility in search results.