Google is rolling out a limited test utilizing artificial intelligence to automatically generate background images for Shopping Ad product listings.

How it Works

• Generate contextual background scenes for existing product images.
• Maintain the original product appearance without alterations.
• Require human review and approval before ads go live.

Why We Care

This update signifies a significant shift in how product photography can be managed in ecommerce advertising. As product presentation plays a crucial role in consumer purchasing decisions, this automated enhancement could potentially boost conversion rates without the need for additional investment in creative assets.

On the flip side, are you comfortable with Google automating the background images for shopping ads, especially when there have been concerns from advertisers regarding AI’s ability to accurately reflect brand guidelines in generated creatives?

Worth Noting

Advertisers have the option to opt out of the test if they prefer to retain full control over their product imagery.

The Big Picture

This move aligns with Google’s overarching strategy of incorporating AI into its advertising products, potentially making high-quality product presentation more accessible for smaller retailers who may not have the resources for professional studio photography.

First Seen

This update was initially highlighted by Samantha Noble, founder of Biddable Moments, who shared an email from Google on LinkedIn:

What We’re Watching

We’re monitoring how consumers react to AI-generated backgrounds and whether this leads to noticeable improvements in shopping ad performance.

Bottom Line

Google is banking on AI-enhanced product imagery to drive better ad performance, while advertisers retain the final decision on whether their products participate in this experimental feature.