Google Launches “Ask For Me” Tool Using AI for Phone Calls

Streamlining Business Calls with AI

Google has introduced a new tool called “Ask For Me” that utilizes artificial intelligence to assist users in making phone calls to local businesses. This tool aims to simplify the process of contacting multiple businesses to compare quotes and schedule appointments.

Initial Rollout for Auto Repair Shops and Nail Salons

The feature is initially being rolled out for auto repair shops and nail salons. Following this initial experiment, it may expand to include other types of businesses.

How “Ask For Me” Works

If you are in the United States, you can opt-in for “Ask For Me” via Google’s Search Labs. By clicking the toggle button on the landing page, you can activate the “Try it out” button and explore example queries to try. You can also manually enter queries like “oil change near me” or “nail salons nearby” to access the “Ask For Me” option.

Pilot Program Details

The pilot program focuses on auto services and nail salons. Users can search for services, enter preferences, and let Google handle the calls on their behalf. This feature utilizes the same technology as Google Duplex, which assists with restaurant reservations and updating business listings.

Opt-Out Option and Privacy Considerations

Businesses have the option to choose not to receive automated calls if they prefer. Google monitors and tracks user engagement data, including feedback and queries, to improve the tool. Automated calls and data collection are transparently explained to the recipient.

Next Steps

After opting in through Search Labs, users can search for services like “oil change near me” to test the tool. Due to limited capacity, users may be placed on a waitlist before experiencing how AI handles calls.

FAQs

1. Can I use “Ask For Me” for businesses other than auto repair shops and nail salons?

At the moment, the tool is focused on these two types of businesses, but there are plans to expand to other industries in the future.

2. How does Google ensure privacy while using “Ask For Me”?

Google follows strict data privacy guidelines and informs users about data collection and automated calls to maintain transparency.

3. Are businesses obligated to participate in automated calls from “Ask For Me”?

No, businesses have the option to opt-out of receiving automated calls if they do not wish to participate.

4. Can I provide feedback on the results of the calls made by “Ask For Me”?

Yes, Google encourages users to provide feedback on the quality of AI-generated results to improve the tool’s performance.

5. How can I sign up for the pilot program of “Ask For Me”?

Users can opt-in through Google’s Search Labs and start testing the tool by searching for relevant services.