Holiday 2024 Marketing Campaigns from Top Brands

Get ready to be inspired by some of this year’s most exciting holiday campaigns.

In 2024, leading global brands are redefining traditional advertising strategies by incorporating multimedia elements and interactive channels like apps, social media, and generative AI.

Coca-Cola: CreateRealMagic.com

Coca-Cola stands out as one of the world’s most iconic brands. While its holiday assets like caravan trucks and polar bears evoke a sense of nostalgia, Coca-Cola is taking it a step further by embracing artificial intelligence.

At CreateRealMagic.com, consumers can use AI tools to create personalized digital greeting cards by reimagining classic Coca-Cola images and characters. These cards can be shared with loved ones via email, social media, or saved in online galleries. Coca-Cola will showcase consumer-created artwork and pieces from partner artists on digital billboards worldwide, including iconic locations like Times Square and Piccadilly Circus.

The holiday card generator will be available in over 40 markets globally, supporting Coca-Cola’s message of celebrating the “inner Santa” through acts of kindness. Additionally, a new TV film, “The World Needs More Santas,” emphasizes the power of selflessness and goodwill, with two more short films, “Ho-Ho Heist” and “The Note,” set to debut in December.

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Burger King: 31 Days of Deals

Burger King has kicked off its holiday campaign, “31 Days of Deals,” with the release of the BK Advent Calendar containing 12 specially curated surprises. Customers can text ADVENT to reserve their BK Advent Calendar, available for purchase starting November 22. The calendar features popular items like Chicken Fries and the Whopper, alongside nostalgic touches to evoke holiday memories.

The “31 Days of Deals” experience continues in the “BK Village,” an interactive section within the BK app that brings the Advent Calendar to life digitally. Royal Perks members can explore the virtual snowy town to unlock exclusive deals and festive activities. Each day, users can open their digital mailbox to reveal a new deal to redeem.

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Walmart: Gifts That Show You Get Them

To kick off the Black Friday and Cyber Monday shopping frenzy, Walmart has launched a 10-chapter “advertainment” series titled “Deals of Desire,” inspired by the excitement of scoring the best holiday bargains. The retailer teased the series with a behind-the-scenes trailer on October 28, followed by the release of chapter 1 on November 11. Shoppers can visit Walmart.com/deals/blackfriday to shop for special offers and follow the unfolding narrative as “Deals of Desire” unveils new episodes weekly.

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Amazon: Midnight Opus

Amazon has debuted its 2024 ad, “Midnight Opus,” highlighting simple acts of kindness that bring joy. The commercial tells the story of a theater janitor whose hidden talent is discovered and celebrated by his colleagues as they prepare for a performance. With Amazon’s help, the janitor receives a tuxedo jacket that allows him to shine on stage, delivering a heartfelt rendition of the classic song “What the World Needs Now Is Love.”

Amazon also introduces its Virtual Holiday Shop, featuring immersive 3D technology powered by Amazon Beyond to showcase interactive content and new products. Visitors can add items to their cart directly from the virtual store and proceed with the usual checkout process.

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SharkNinja: Ninja the Holidays

SharkNinja‘s holiday campaign for its Ninja brand, titled “Ninja the Holidays,” features brand ambassador David Beckham. The campaign launched with a TV spot in the U.S. on November 1, followed by additional high-profile placements during Thursday night football games and across various European regions.

Television ads will be complemented by out-of-home platforms like billboards in Times Square and London, in addition to a strong digital and social media presence.

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LEGO: Cataclaws

The LEGO Group is celebrating the holidays with its Cataclaws campaign, featuring a furry brick-built character that embodies the spirit of creative LEGO play during the festive season. The ad showcases over 20 LEGO products, unique builds, and appearances from beloved characters, inviting LEGO fans to build their own mini Cataclaws at LEGO stores.

Alongside the campaign, LEGO’s annual Build to Give initiative encourages sharing the joy of play by creating LEGO brick hearts with the hashtag #BuildToGive. For each heart shared on social media or built in LEGO stores, the LEGO Group will donate a LEGO set to children in need.

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Etsy: Give ‘I get you’ gifts

Etsy‘s holiday campaign, “Give ‘I get you’ gifts,” tells the story of Waldo, who finally feels seen and understood when he receives a personalized gift from his best friend upon returning home. The campaign highlights Etsy sellers as creators of meaningful gifts that make the holiday season special.

Across various channels, from TV and billboards to social media and experiential activations, Etsy is showcasing a wide range of products tailored to meet diverse gifting needs. The platform has partnered with influencers like Drew Barrymore and Naomi Osaka to curate unique gift selections and engage audiences through immersive experiences.

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Old Navy: Love Is in the House

Old Navy invites everyone to the “Love Is in the House” holiday campaign, featuring Jennifer Hudson as the host of the Old Navy House, where everyone is welcome. The campaign includes a house party with special guests, musical performances, and heartwarming moments, emphasizing inclusivity and joy.

Viewers can catch Jennifer Hudson’s rendition of “Winter Wonderland” from her new holiday album, “The Gift of Love,” available at select Old Navy stores.

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John Lewis: The Gifting Hour

John Lewis presents “The Gifting Hour,” a magical Christmas journey to find the perfect gift. The ad follows a heroine on a race against time to discover the ultimate present for her sister, leading her through a whimsical adventure in a John Lewis store.

The ad features the song “Sonnet” by Richard Ashcroft, with a social media competition offering aspiring artists the chance to cover the song and have it featured in the ad, with proceeds benefiting the John Lewis Partnership’s charity initiatives.

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Urban Outfitters: Happy LOLidays

Urban Outfitters introduces “Happy LOLidays,” a festive campaign aimed at spreading joy and fun during the holiday season. The campaign includes a range of budget-friendly items starting at $25, highlighted by the “UO Carol” featuring a catchy tune by TikTok sensation Lubalin and a dance challenge choreographed by Lars Gummer.

Curated LOLiday Gift Guides showcase trending products and viral favorites, providing a light-hearted shopping experience for customers.

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Olipop: Meet OLI and POP

Olipop introduces its holiday campaign featuring Oli and Pop, two festive yetis depicted in a classic stop-motion animated setting. The campaign spans TV, social media, and select digital platforms, along with limited-edition holiday cans for Vintage Cola and Ginger Ale beverages.

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Sprite: ‘Twas the Night Before Spritemas

Sprite presents “Twas the Night Before Spritemas,” a fresh holiday campaign featuring basketball star Anthony Edwards as “Anta Claus” and a modern twist on the classic carol “Carol of the Bells.” The campaign includes a partnership with GoPuff to deliver Sprite Winter Spiced Cranberry samples to fans sharing their experience on Instagram.

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Shutterfly: Make Something That Means Something

Shutterfly presents its holiday ad campaign, “Make Something That Means Something,” in collaboration with Quality Experience. The campaign showcases the joy of personalized photo-based gifts, contrasting them with generic, mass-produced presents. Shutterfly’s unique offerings aim to create meaningful connections and cherished memories during the holiday season.