How Seatgeek Sells >$13m Of Tickets Every Month

Seatgeek: The Power of Word-of-Mouth Marketing

Person A: “I copped Kobe’s last game on Seatgeek and with a promo code!!”
Person B: “No way!”
Person A: “Yes! Here let me pull up the app on my phone for you.”

This is a common conversation that takes place among friends and ticket enthusiasts. Seatgeek, a third-party ticket coordinator in the bustling ticketing market of New York City, has risen to great success through their innovative word-of-mouth marketing strategies. In 2014, they were selling up to $13 million worth of tickets every month, a testament to the power of a satisfied customer base spreading the word about their fantastic service.

Provide such a fantastic service that people can’t stop talking about you

Seatgeek understands the importance of providing exceptional service that leaves customers raving to their friends and family. Their confidence in relying on “organic word-of-mouth” marketing strategies is rooted in their commitment to excellence in what they do. By consistently delivering top-notch ticketing services, Seatgeek has cultivated a loyal customer base that eagerly shares their positive experiences with others.

Incredibly personalized and intricate user experience

One of Seatgeek’s key strengths lies in their ability to offer a personalized and intricate user experience. With an app interface that is responsive and tailored to individual tastes and preferences, customers can easily discover events that match their interests. By catering to the unique needs of each user, Seatgeek ensures that every ticket purchase is a satisfying and enjoyable experience. This personalized approach not only keeps customers coming back for more but also encourages them to spread the word to their social circles.

Build up an online ticketing community

Seatgeek has successfully built an online ticketing community by introducing a platform for individuals to sell their tickets. This initiative has expanded Seatgeek’s consumer reach and created an ever-growing community of ticket buyers and sellers. By allowing users to participate in the ticketing process, Seatgeek has fostered a sense of community and collaboration among its customers. This community-driven approach has not only increased word-of-mouth referrals but has also enhanced the overall customer experience.

Reward people for talking about you!

Seatgeek has implemented a successful affiliate partner program that rewards individuals for referring new customers. Partners earn a percentage of every referral they make, creating a mutually beneficial relationship between Seatgeek and its partners. This incentive encourages customers to share their positive experiences with others, leading to a ripple effect of organic word-of-mouth marketing. By giving people a reason to talk about Seatgeek, the company has exponentially expanded its customer reach and solidified its reputation as a premier ticketing platform.

FAQs:

1. How does Seatgeek differentiate itself from other ticketing platforms?
Seatgeek stands out by offering a personalized user experience, building a strong online ticketing community, and rewarding customers for referrals.

2. What makes Seatgeek’s word-of-mouth marketing strategy so effective?
Seatgeek’s word-of-mouth marketing strategy is effective because it focuses on providing exceptional service that customers are eager to share with others.

3. How does Seatgeek incentivize customers to refer others?
Seatgeek incentivizes customers through their affiliate partner program, where partners earn a cut from every referral they make.

4. What role does customer satisfaction play in Seatgeek’s success?
Customer satisfaction is paramount to Seatgeek’s success, as happy customers are more likely to share their positive experiences with others.

5. How has Seatgeek leveraged social media to amplify its word-of-mouth marketing efforts?
Seatgeek has utilized social media platforms like Twitter to showcase customer experiences and engage with their audience, further fueling their word-of-mouth marketing strategy.