The Hype Economy of Collectibles: A Look at Ghostwrite
In the world of collectible sneakers, trading cards, toys, and fashion, Josh Luber is a master at creating buzz. As the co-founder of StockX, the first sneaker resale marketplace valued at over a billion dollars, Josh is now turning his expertise towards a new venture – Ghostwrite, a toy company that is redefining the collectible industry.
Redefining the Industry
Josh sees immense potential for innovation in the collectible toy sector. Ghostwrite takes a unique approach by offering a blank canvas collectible in the shape of a person wearing a crown. This “ghost” can be customized by brands and companies with their own intellectual property, opening up endless possibilities for collaborations and creativity.
Market-Based Pricing
Unlike traditional collectible companies, Ghostwrite adopts a market-based pricing strategy. Through blind Dutch auctions, the pricing is determined by the market demand, ensuring fair pricing for both buyers and sellers. This innovative approach eliminates the need to forecast demand and allows for a more dynamic pricing model.
Transparency and Standardization
Ghostwrite prioritizes transparency by numbering each collectible ghost, similar to the serial system used in baseball trading cards. This transparency not only helps collectors assess the rarity of each item but also establishes its market value, enhancing long-term value for collectors.
Cultural Resonance
By collaborating with major brands and artists such as the WNBA, Eastside Golf, and Rocky’s Matcha, Ghostwrite aims to create products with cultural significance. This cultural resonance drives demand and adds a unique value proposition to its collectibles.
Creating a Modern-Day Collectible
Ghostwrite understands the importance of standardization in the hype economy. By partnering with a toy grading company and designing collectible packaging for long-term preservation, Ghostwrite ensures that its products retain their value and authenticity over time.
FAQs
1. How does Ghostwrite differentiate itself in the collectible toy industry?
Ghostwrite offers a blank canvas collectible that can be customized with intellectual property, setting it apart from companies that rely on existing IP.
2. What pricing model does Ghostwrite use?
Ghostwrite utilizes market-based pricing through blind Dutch auctions, allowing market demand to determine the price of its collectibles.
3. How does Ghostwrite ensure transparency for collectors?
Ghostwrite numbers each collectible ghost for transparency and rarity assessment, similar to the system used in baseball trading cards.
4. What collaborations has Ghostwrite engaged in?
Ghostwrite has partnered with major brands and artists such as the WNBA, Eastside Golf, and Rocky’s Matcha to create products with cultural resonance.
5. How does Ghostwrite cater to long-term collectors?
Ghostwrite has partnered with a toy grading company and designed packaging for long-term preservation to ensure the value and authenticity of its collectibles.