How This Business Help the Homeless with Every Purchase (2024)

Bob Dalton, the founder of Sackcloth & Ashes, was moved to create his business with a powerful mission after his mother experienced homelessness. Witnessing the need for blankets in shelters, Bob established a one-for-one model where for every blanket purchased, another is donated to a local homeless shelter. This unique approach has allowed Sackcloth & Ashes to thrive while making a significant impact on shelters across the US.

A Personal Commitment to Change

Bob’s personal connection to homelessness through his mother’s experience transformed his perspective and inspired him to make a difference. He realized the importance of addressing the root causes of homelessness and decided to use entrepreneurship as a tool for change. Bob’s journey with Sackcloth & Ashes is a testament to the impact of personal experiences on driving social initiatives.

Localized Impact and Feedback

Choosing a one-for-one donation model, Bob ensured that customers could see the direct impact of their purchases in their communities. By matching ZIP codes to local shelters, Sackcloth & Ashes ensures that blankets reach those in need close to home. Additionally, Bob’s willingness to adapt based on feedback from shelters showcases his commitment to meeting the specific needs of those experiencing homelessness.

Persistence and Growth

Despite lacking business experience, Bob’s determination to make a difference led him to cold outreach to retail stores to stock Sackcloth & Ashes blankets. His bold approach paid off, with major retailers like Anthropologie recognizing the value of his mission. This journey highlights the power of persistence and passion in driving social change.

Empowering Social Change

As Sackcloth & Ashes continues to expand, Bob remains dedicated to supporting grassroots leaders and empowering communities. His vision for the future of business emphasizes the role of companies in driving social change and creating a positive impact on society. Sackcloth & Ashes serves as a model for businesses looking to make a difference beyond profits.

FAQs:

1. How does Sackcloth & Ashes’ one-for-one model work?

For every blanket purchased, Sackcloth & Ashes donates another to a local homeless shelter, ensuring a direct impact on those in need.

2. How does Bob Dalton’s personal experience influence Sackcloth & Ashes’ mission?

Bob’s mother’s experience with homelessness inspired him to create a business focused on addressing the root causes of homelessness and making a tangible difference.

3. How does Sackcloth & Ashes ensure donations reach local communities?

By matching ZIP codes to homeless shelters, Sackcloth & Ashes ensures that blankets are sent directly to the local shelters closest to the customers.

4. How has Bob Dalton’s persistence contributed to Sackcloth & Ashes’ success?

Bob’s determination to get his blankets into stores through cold outreach led to major partnerships, showcasing the power of persistence in driving social impact.

5. What is Bob Dalton’s vision for the future of business?

Bob envisions a future where businesses play a key role in supporting social causes and empowering individuals to create positive change in their communities.