How To Go Viral on Twitter (Now X) To Build Your Brand (2024)
Many business owners and entrepreneurs dream of going viral on social media, especially on platforms like X (formerly Twitter) where 89% of shoppers use the platform to discover new products. Going viral can lead to increased likes, retweets, and new followers, ultimately boosting your brand’s visibility and sales.
Entrepreneur Kheris Rogers offers valuable tips on how to go viral on Twitter, based on her own success story. Kheris started her fashion brand after a viral moment with the hashtag #FlexinInMyComplexion, which caught the attention of celebrities like Snoop Dogg and Alicia Keys.
Understanding Viral Posts on Twitter/X
A viral post is one that receives higher-than-average engagement from followers and other users. This engagement can range from a spike in impressions to tens of thousands of likes and replies. Going viral on X/Twitter can lead to a snowball effect, where followers share your post with others, giving your brand much more exposure than usual.
Going viral on Twitter is just one part of a broader marketing strategy that aims to create high-value content to engage with your target audience and promote your brand.
Benefits of Going Viral on Twitter/X for Businesses
Going viral on Twitter can benefit businesses in several ways:
- Increased potential sales: A viral post can help convert followers into customers, especially if your content aligns with your brand personality and attracts the right audience.
- Growing followership: Going viral can attract new followers from across X and even other platforms, helping to build a community around your brand.
- Enhanced brand awareness: Every retweet increases the visibility of your brand, even if not all viewers make a purchase. It creates touchpoints with potential customers.
Tips for Going Viral on Twitter/X
While many users on X hope for viral success, it takes more than luck to achieve it. Here are some key tips for increasing your chances of going viral, with insights from Kheris Rogers:
Utilize Relevant Hashtags
Take advantage of trending topics and hashtags to boost your visibility. For Kheris, the hashtag #FlexinInMyComplexion sparked the creation of her fashion brand after it went viral overnight. Utilize popular hashtags in your target communities and use analytics tools to identify high-performing keywords among your demographic.
Know Your Audience
Tailor your content to resonate with your target audience. Building your brand around a personal experience or problem can create a strong connection with your followers. Use insights from your target audience’s interests and networks to create engaging content that aligns with their preferences.
Create Engaging Content
Grab your audience’s attention quickly with content that is visually appealing or offers immediate value. Keep your posts concise and impactful, encouraging users to engage with your content and stay for the payoff.
Engage with Your Audience
Respond to replies and foster conversations around your posts. Twitter’s algorithm favors posts that generate discussions, so engaging with your audience can lead to increased visibility on the platform. Show that you care about the community and offer deals or promotions to followers who engage with your content.
Consistent Posting
Consistency is key to maintaining and growing your followership. Plan your content schedule carefully to avoid overwhelming your audience with similar posts. Analyze your posting timing and adjust based on performance to keep your account engaging and relevant.
If you’re struggling to come up with new content, consider events or activities that can generate post opportunities and keep your brand relevant in the eyes of your followers.
With a wealth of real-life experiences and personal anecdotes, she had a plethora of stories to captivate her audience.
Set up your socials for success
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Post when your audience is active
If you spend all day crafting the perfect post only to hit Submit when all of your followers are asleep, your funny tweets and clever videos could come and go without anyone seeing them. Instead, time your content for maximum views and better engagement.
Want to figure out when your followers are online? Look at your account analytics on past posts. Chances are, your highest-performing posts are published when your audience is most active. Track these analytics to find the times that work best for your brand. If you’re part of your target audience, you can also use your own knowledge and browsing habits to decide when to post.
Have fun
It may sound trite, but your viewers can tell when you’re posting just to meet a deadline and when you’re actually enjoying yourself. Kheris says that can make all the difference. “We have so many photo shoots and different … reels in mind,” she says, “and I can’t wait for everyone to see them because it’s things that I really like doing.” That enthusiasm is infectious, so pack every post with personality and share content as if you’re talking with your friends.
How to go viral on Twitter FAQ
How do you capitalize on a viral post?
The best way to capitalize on viral content is to prepare for the influx of engagement. Lead users to a product page, article, newsletter sign-up, or other target. Engage with the commenters and new followers to retain them as long-term brand community members.
What is considered viral on Twitter/X?
A viral tweet on X typically has thousands of likes and hundreds of retweets. However, a post can go viral in smaller communities with less engagement if it’s shared more than your account’s average.
How do you make a post go viral?
While there’s no surefire way to make a post go viral, you can use strategies like trending hashtags and comment replies to boost your chances. Stick to social media marketing fundamentals, such as posting consistently and at the right times of day, to capture the most attention.
