How to use images and videos in 2025

In today’s digital landscape, businesses are constantly striving to improve their online visibility and engagement through digital marketing efforts. However, many companies are finding that their strategies are falling flat, leading to a lack of visibility and relevance in the ever-evolving world of SEO. The culprit? An outdated approach that neglects the growing importance of visual content in SEO.

With tech giants like Google and Apple prioritizing AI-powered visual search, companies that fail to adapt to these trends risk losing out on valuable opportunities to connect with their target audience. Many enterprises struggle with decentralized strategies and governance, making it difficult to effectively manage visual assets across departments. This lack of centralization can lead to inconsistent policies, governance, and knowledge, hindering the overall success of visual content and SEO efforts.

To address these challenges and future-proof your visual content and SEO for 2025, it is essential to implement a seven-step process. By following these strategies, businesses can leverage the latest trends, optimize for AI-powered search, and significantly boost their online presence and engagement.

### How are major giants pivoting features to embrace visual search?

Google and Apple are leading the way in embracing visual search by integrating video and image content into their search results. This shift provides users with a richer, more engaging experience and allows brands to leverage visual content to boost visibility and engagement.

### Why are visual content and SEO challenging for enterprises and SMEs?

The biggest challenges in visual content and SEO include a lack of centralization, inconsistent policies, governance, and knowledge across departments. Search is becoming more multimodal, requiring a customer-centric approach that prioritizes intent and experience.

### Top trends in visual content and SEO

– Featured images and interactive short-form videos are critical for enhancing user experience.
– Personalization is essential for tailoring experiences based on audience, demographics, and intent.
– Mobile dominance requires optimizing UI, UX, and assets for mobile devices.
– In-video interaction allows brands to create more immersive and engaging experiences for viewers.

### 7-step process to futureproof your visual content and SEO in 2025

1. Curate: Compile a list of all channels, vendors, and touchpoints where visual content is created.
2. Centralize: Establish policies to organize and access visual content through a centralized system.
3. Optimize: Use high-quality images with appropriate formats, tags, and structured data to enhance visibility.
4. Distribute: Ensure content is consumed from one central location using cloud infrastructure.
5. Application, experience, and infrastructure: Implement a clear visual hierarchy and enhance content scannability.
6. Governance and checklist: Establish robust governance and checklists for quality and consistency.
7. Metrics and KPIs: Develop metrics to track SERP performance, engagement rates, and click-through rates.

### Success stories

By following the seven-step process, clients have seen significant improvements in their visual search performance, driving increased visibility and engagement in search results.

### Dominate visual search with well-optimized images and videos

Video and images are powerful tools for enhancing SEO and boosting online visibility. By prioritizing visual content and staying ahead of the curve with the latest technologies and features, businesses can improve their online presence and searchability in 2025.

### FAQs

1. Why is visual content important for SEO?
Visual content is important for SEO because it enhances user experience, improves engagement, and boosts online visibility.

2. How can businesses adapt to the shift towards visual search?
Businesses can adapt to the shift towards visual search by centralizing visual assets, optimizing for AI-powered search, and implementing a customer-centric approach.

3. What are the benefits of interactive short-form videos?
Interactive short-form videos enhance user engagement, improve conversions, and help businesses reach their target audience more effectively.

4. How can businesses measure the success of their visual content and SEO efforts?
Businesses can measure the success of their visual content and SEO efforts by tracking metrics such as SERP performance, engagement rates, and click-through rates.

5. What are the key trends in visual content and SEO for 2025?
Key trends in visual content and SEO for 2025 include featured images, personalization, mobile dominance, and in-video interaction to enhance user experience and boost online visibility.