Salesforce Launches Agentforce for Retail and Retail Cloud with Modern POS

Salesforce has announced the launch of Agentforce for Retail along with Salesforce Retail Cloud featuring Modern POS. This news comes ahead of the National Retail Federation’s conference in New York, showcasing Salesforce’s commitment to implementing AI agentic resources across its platform.

Leading brands such as Saks Fifth Avenue and SharkNinja are currently testing Agentforce in a retail setting.

Dig Deeper: SharkNinja Embarks on its Salesforce AI Journey

Agentforce for Retail

Salesforce Agentforce is utilized to develop AI agents that enhance productivity by assisting with various routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills tailored for retail, such as order management, appointment scheduling, guided shopping, and loyalty promotion management. This aims to streamline the creation of AI agents by retail brands to provide what Salesforce terms as “digital labor.”

The new skills available include:

• Order management: Self-service order servicing options enabling customers to update order information conversationally.
• Guided shopping: Customers receive product recommendations and checkout conversationally.
• Appointment scheduling: Automated scheduling with real-time availability updates for field services.
• Loyalty promotion creation: Assistance for marketers in creating and optimizing loyalty promotions.

Retail Cloud with Modern POS

This new offering consolidates online and offline inventory data on a unified platform. Key capabilities include:

• Clienteling: Associates can create profiles capturing shopping history and preferences.
• “Mixed cart” omnichannel fulfillment: Provides individual item fulfillment preferences in the cart.
• Mobile-first design: Enables POS anywhere for associates.
• Inventory management: Self-explanatory.

Built-in integrations with Commerce Cloud, Service Cloud, and Order Management are included.

Why We Care

These announcements mark significant advancements. Salesforce showcased a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event, highlighting the platform’s capabilities. The integration of Agentforce across its multi-cloud architecture and focus on creating cloud capabilities for specific sectors like retail demonstrate Salesforce’s commitment to innovation.

“AI-fueled digital labor combined with a modern POS can revolutionize operational capacity for retailers,” stated Nitin Mangtani, Salesforce’s SVP and GM of retail.

Dig Deeper: Salesforce Agentforce: What You Need to Know

FAQs

1. What is Agentforce for Retail?

Agentforce for Retail is a Salesforce offering that creates AI agents to assist with routine tasks in the retail sector.

2. How does Agentforce for Retail benefit retail brands?

It provides a library of pre-built agent skills for tasks like order management, appointment scheduling, guided shopping, and loyalty promotion management.

3. What are the key capabilities of Retail Cloud with Modern POS?

Key capabilities include clienteling, omnichannel fulfillment, mobile-first design, and inventory management.

4. Which brands are currently testing Agentforce in a retail context?

Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce.

5. Why is Salesforce focusing on AI agentic resources in retail?

It aims to enhance productivity and operational capacity for retailers through AI-powered digital labor.