Latest Ecommerce Innovations: February 20, 2025

This week’s roundup of new products and services for ecommerce merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace advertising, influencers, and social commerce.

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New Tools for Merchants

Wholesale platform Joor launches matchmaking tool for brands and retailers. Joor, a wholesale management platform for the fashion sector, has introduced Joor Discover to streamline the matchmaking process between brands and retailers. By leveraging proprietary data and a network of authenticated retailers, the tool offers a more efficient and targeted approach to wholesale expansion. Joor Discover allows brands to search and filter through its retailer directory to identify potential partners.

Meta will show rival classified ad providers on Marketplace. Meta will allow rival classified ad service providers to post listings of their ads on Facebook Marketplace. The Facebook Marketplace Partner Program is a response to a recent antitrust decision by the European Commission. Meta tested the program in Germany, France, and the United States with eBay last month.

Trustfull launches AI-powered Domain Intelligence domain agents. Trustfull, a provider of identity intelligence for fraud prevention, has launched Domain Intelligence, a suite of AI agents designed to automate “know your business” checks and merchant verification with online due diligence. Domain Intelligence’s AI agents perform a website analysis and checks on social media, business platforms, and marketplaces to confirm active commercial operations.

Hightouch raises $80 million for AI-powered marketing tools. Hightouch has raised $80 million for its platform to allow sales, marketing, and customer service teams to synchronize data warehouses and other locations, along with AI agents. Sapphire Ventures led the funding round with other investors to advance Hightouch’s technology, business development, and hiring.

Sprout Social launches rebranded influencer marketing platform. Sprout Social, a social media management platform, has launched its rebranded influencer marketing portal, called Sprout Social Influencer Marketing. It is designed to make discovering influencers and executing campaigns more efficient and intuitive by providing AI-powered insights and advanced analytics.

Commerce platform MarketLeap raises $8 million. MarketLeap, a platform to simplify and scale direct-to-consumer ecommerce, has announced an $8 million Series A funding round led by Smedvig Ventures. The funding will facilitate more automation across multiple functions and enhance analytics capabilities.

Swap and Signifyd partner to empower brands with global commerce. Swap, an ecommerce tool that consolidates global operations, has announced a strategic partnership with Signifyd, a provider of fraud and abuse prevention. Merchants can scale internationally by streamlining cross-border logistics and compliance through Swap and mitigating fraud risk through Signifyd.

Locafy introduces Localizer to boost local search visibility. Locafy, a provider of location-based digital marketing capabilities, has launched Localizer to help businesses improve their online visibility and rank higher in local search results.

Wyrld lands €1 million for social commerce with content creators and influencers. Hamburg-based startup Wyrld has secured €1.0 million in pre-seed funding to launch a social commerce platform and blend traditional ecommerce with the creator economy.

Gupshup launches AI Agents for businesses. Gupshup, a conversational AI platform, has launched its AI Agent Library, a suite of pre-built and customizable AI agents. The agents can handle inbound queries and outbound notifications, reminders, and alerts, engaging in natural language conversations with users.