Latest Ecommerce Tools: January 30, 2025
Every week we feature a roundup of new products from companies catering to ecommerce businesses. This edition covers the latest in automated marketing, social commerce, product reviews, AI-powered shopping agents, value-added tax, drone deliveries, and more.
Have a new ecommerce product to announce? Send an email to releases@practicalecommerce.com.
New Tools for Ecommerce Merchants
TikTok Shop U.K. introduces GMV Max for automated ad campaigns: TikTok Shop U.K. has rolled out GMV Max, an AI-powered tool that optimizes sellers’ gross merchandise value by automating campaign creation for products and live shopping sessions. Sellers can set performance targets for audience targeting, bidding, and creative elements.
TikTok Shop: GMV Max
Wix partners with YouTube for social shopping: Wix’s integration with YouTube Shopping allows merchants to directly sell products through their YouTube profiles, tagging products in videos, live streams, and shorts. Product details sync automatically between Wix and YouTube.
Test Squared connects sellers with product testers: Test Squared’s platform helps businesses gather authentic product reviews by connecting them with verified product testers, aiding in building trust and boosting product visibility while ensuring compliance with review guidelines.
OpenAI introduces Operator with shopping agents: Operator is an agent by OpenAI that can perform online tasks like shopping using its browser to interact with web pages, fill out forms, and execute tasks on sites such as DoorDash, Instacart, and others.
OpenAI Operator
Amazon Ads launches Brand+ for targeted messaging: Brand+ combines shopping, browsing, and streaming data to predict consumers likely to be interested in a brand’s products or services within the next three months, allowing marketers to deliver messages across various Amazon platforms.
Meta introduces ads in Threads: Businesses can expand their Meta ad campaigns to Threads, with ads appearing as images in the Threads feed between content for select users, providing users with control over the ads they see.
Klaviyo named preferred marketing solution for WooCommerce: Klaviyo has been designated as the preferred marketing automation partner for the WooCommerce WordPress plugin, allowing brands to create personalized omnichannel marketing campaigns and streamline product reviews.
Klaviyo
Amazon reveals location for first U.K. drone delivery: Amazon has identified Darlington as the site for its first planned U.K. Prime Air drone delivery, seeking permissions to build flight facilities and operate drones in the airspace.
eBay U.K. aids sellers with value-added tax management: eBay U.K. is running a trial program to assist merchants in handling value-added tax requirements, allowing sellers to download VAT invoices and provide accessible VAT receipts to buyers.
PriceSpider launches API for customized ecommerce experiences: PriceSpider’s API Accelerate Suite offers integrations for Custom Commerce and Data Share, enabling brands to personalize user experiences and track product performance and shopper engagement.
Shirofune integrates LinkedIn Ads for enhanced ad management: Shirofune’s integration with LinkedIn Ads allows advertisers to manage campaigns alongside other platforms, with AI-powered capabilities for budget allocation, bid adjustments, and audience segmentation.
Shirofune
FAQs
1. How can TikTok Shop U.K.’s GMV Max benefit sellers?
TikTok Shop U.K.’s GMV Max offers automated ad campaigns that optimize sellers’ gross merchandise value by automating campaign creation for products and live shopping sessions.
2. What is the purpose of Test Squared’s platform?
Test Squared’s platform connects sellers with verified product testers to gather authentic feedback, aiding in building trust and increasing product visibility.
3. How does OpenAI’s Operator assist in online tasks like shopping?
OpenAI’s Operator is an agent that can perform various online tasks, including shopping, by interacting with web pages, filling out forms, and executing browser tasks.
4. What does Amazon Ads’ Brand+ offer to marketers?
Amazon Ads’ Brand+ combines data from shopping, browsing, and streaming to predict consumers likely interested in a brand’s products or services, allowing targeted messaging across Amazon platforms.
5. How does Klaviyo benefit brands using the WooCommerce plugin?
Klaviyo, as the preferred marketing automation partner for WooCommerce, helps brands create personalized omnichannel marketing campaigns, streamline product reviews, and improve performance through actionable insights.
