LinkedIn rolls out post boosting for Lead Generation

LinkedIn has recently rolled out a new feature that allows businesses to boost their posts specifically for lead generation. This feature enables brands to convert their organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data.

Why is this Important?

With more than 2 billion member interactions with company Pages on LinkedIn each month, the new lead generation boosting feature provides businesses with an opportunity to expand their reach beyond their existing followers. By leveraging these interactions, brands can effectively grow their audience and generate leads, thus increasing visibility and engagement with high-value prospects.

How Does it Work?

Setting up a lead-focused boost on LinkedIn is a straightforward process that can be accessed directly from a brand’s LinkedIn Page. Here’s a quick guide on how to get started:

• Select the post you want to promote.
• Choose your budget, targeting options, campaign objective, and campaign end date.
• Complete your lead form template for capturing prospect information.
• Launch your campaign.

What’s Next?

LinkedIn’s Lead Generation boosting feature is now available globally in all languages on both mobile and desktop platforms. Businesses can access a detailed guide on how to boost posts for lead generation directly from their LinkedIn Pages on LinkedIn’s Help Center.

FAQs

1. How can businesses benefit from LinkedIn’s Lead Generation boosting feature?

Businesses can leverage this feature to expand their reach, generate high-quality leads, and increase engagement with valuable prospects.

2. Is the setup process for lead-focused boosts on LinkedIn complicated?

No, setting up a lead-focused boost on LinkedIn is simple and can be done directly from a brand’s LinkedIn Page.

3. Can businesses target specific audiences with their boosted posts?

Yes, businesses have the option to choose their targeting options while setting up their lead generation boosting campaigns on LinkedIn.

4. Are there any restrictions on the type of content that can be boosted for lead generation on LinkedIn?

As long as the content complies with LinkedIn’s policies and guidelines, businesses can boost a variety of posts for lead generation.

5. Where can businesses find more information about LinkedIn’s Lead Generation boosting feature?

Businesses can visit LinkedIn’s Help Center for a detailed guide on how to boost posts for lead generation on LinkedIn.

Overall, LinkedIn’s new lead generation boosting feature provides businesses with a valuable tool to enhance their marketing efforts, reach a wider audience, and generate high-quality leads efficiently.