Marketo introduces enhanced email design tool in latest updates

The January release for Adobe Marketo Engage introduced a new email designer aimed at enhancing productivity and efficiency.

Let’s delve into the feature updates and deprecations for Marketo from January 2025.

New email designer

The newly launched email designer has been receiving rave reviews since its debut, causing no-code email competitors to take notice. Here’s a quick overview of what you need to know:

Old vs. new

• The old and new design editors will coexist in your instance; there are no immediate plans to phase out the old email editor.
• Existing email templates remain unaffected, and you now have the option to choose between the old email editor and the new designer when creating a new email asset.
• Migration between old and new email templates is not currently supported. It’s advisable to transition to the new editor for creating new content.

Here’s a comparison between Marketo’s classic email editor and the new email designer:

Why it’s a win: The user-friendly, WYSIWYG email designer empowers Marketo users to create email templates without technical assistance. The integration of the AI Assistant Content Accelerate feature brings AI capabilities to content creation, enhancing the email creation process. While the email designer has some limitations, continuous upgrades throughout 2025 are expected to elevate the Marketo user experience.

Now, let’s explore other updates from the January Marketo release.

Unregister registrants from an event in interactive webinars

This feature allows you to remove registrants from your webinar, eliminating them from both the Marketo Event Program and Adobe Connect.

Why it matters: Prevent unwanted registrants from participating in your interactive webinars.

Disable campaigns on archive

This highly anticipated upgrade ensures that smart campaigns are automatically deactivated when their associated program is archived. This prevents unnecessary performance issues caused by running inactive campaigns.

Why it’s a win: Less manual effort is required as programs and campaigns are automatically deactivated upon archiving. This feature will be disabled by default and can be enabled in the Admin section under Treasure Chest.

Social features deprecation

Various social features (polls, social button, referral offer, video share, sweepstakes) were deprecated in summer 2024 and ceased functioning as of February 1, 2025. It’s essential to review and remove any instances of these deprecated social assets.

Why it matters: Auditing your existing assets is crucial to eliminate the use of deprecated social features.

Get Program Members API update

The Get Program Members API now supports retrieving program members’ unique identifiers, aiding in tracking program membership efficiently.

Why it matters: This update benefits users implementing custom program/campaign synchronization or tracking program membership in external platforms.

Rest API ‘access_token’ parameter deprecation

After June 30, 2025, the Marketo REST API will no longer support authentication via the access_token query parameter. Authentication should be done through the ‘Authorization’ header instead.

Why it matters: Users of the API must ensure proper authentication through the header rather than a URL parameter.

SOAP API deprecation

Support for the Marketo SOAP API will end on October 31, 2025. Custom integrations relying on this API should transition to the REST API by the specified date.

Why it matters: This transition may require significant effort. It’s crucial to involve relevant stakeholders such as IT and Marketing Operations teams in the migration process.

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FAQs

1. Can I still use the old email editor in Marketo?

Yes, the old email editor will continue to coexist with the new designer in your instance for now.

2. How can I migrate existing email templates to the new designer?

Migration between old and new email templates is not supported currently. It is recommended to create new content using the new designer.

3. What benefits does the AI Assistant Content Accelerate feature offer?

The AI Assistant provides AI-generated subject lines, email copy, and images, enhancing content creation efficiency.

4. How can I track program members with the Get Program Members API?

The API allows you to retrieve unique identifiers for program members, facilitating efficient tracking.

5. What should I do if I currently rely on the SOAP API for Marketo integrations?

You need to migrate to the REST API by October 31, 2025, as support for the SOAP API will end by that date.