Maximizing Press Coverage for Your Research: A Guide to Effective Promotion
How to Promote Your Original Research: 5 Strategies for Success
Brands often conduct original research to establish themselves as thought leaders in their industries. However, simply creating the research isn’t enough. To maximize its impact, it’s crucial to effectively promote it. Here are five strategies to help you get the most out of your organization’s research:
1. Pick topics that promote themselves
When selecting research topics, choose ones that have broad appeal and are likely to garner interest from a wide audience. Buffer, for example, focused on the “State of Remote Work,” a trending topic that attracted attention from major media outlets and generated valuable backlinks.
2. Publish the report on a prominent website
Consider publishing your research on a high-traffic website before sharing it on your own site. This can help expose your work to a larger audience and enhance its credibility. Additionally, repurpose key findings into infographics for easy sharing.
3. Email study participants
Notify participants of the research findings via email and encourage them to share the report with their networks. This can help increase visibility and engagement with your research.
4. Partner with influencers
Collaborate with influencers who have access to your target audience to promote your research. By leveraging their reach and credibility, you can amplify the impact of your findings and reach a wider audience.
5. Tease the content in blog posts and ads
Generate interest in your research by sharing key insights in blog posts and ads. Offer a glimpse of the findings to entice readers to access the full report. This can help drive traffic to your research landing page and increase engagement.
Make the most of your original research
Original research is a valuable form of content that can help establish your brand as an authority in your industry. By implementing effective promotion strategies, you can ensure that your research reaches its full potential and drives meaningful results for your organization.
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Cover image by Joseph Kalinowski/Content Marketing Institute
FAQs
1. Why is it important to promote original research?
Promoting original research is crucial for maximizing its impact and reaching a wider audience. Effective promotion strategies can help establish your brand as a thought leader in your industry and drive meaningful results for your organization.
2. How can I leverage influencers to promote my research?
Collaborating with influencers who have access to your target audience can help amplify the reach and credibility of your research. By partnering with influencers, you can increase visibility and engagement with your findings.
3. What are some ways to generate interest in research findings?
Teasing key insights from your research in blog posts and ads can help generate interest and drive traffic to your research landing page. Offering a glimpse of the findings can entice readers to access the full report and increase engagement.
4. How can I involve study participants in promoting the research?
Engage study participants by notifying them of the research findings via email and encouraging them to share the report with their networks. This can help increase visibility and engagement with your research among a relevant audience.
5. Why is it important to publish research on prominent websites?
Publishing research on high-traffic websites before sharing it on your own site can help expose your work to a larger audience and enhance its credibility. This strategy can help maximize the impact of your research and reach a wider audience.
