Pega unveils latest Infinity platform

Enterprise AI decisioning platform and CRM Pega recently launched the latest version of its Infinity platform, Pega Infinity 24.2. This release fulfills several promises made earlier this year at PegaWorld 2024. Key features include the extension of genAI coaches across the entire Pega platform, expanded LLM choices, and integrations with Google BigQuery and Snowflake.

The enhancements are now available for Pega Cloud clients.

Why Pega’s AI Offering Matters

Pega has been a player in the AI field for a significant amount of time, dating back to its acquisition of Chordiant in 2010. While Pega has primarily focused on predictive AI-based decisioning, it has now introduced generative AI capabilities. The company is transparent about the implications of this shift, acknowledging that other vendors also offer similar products. Despite this, Pega is committed to integrating genAI assistance throughout its platform.

Key Updates

• Pega GenAI Coach, a virtual assistant previously available in select applications, is now accessible platform-wide.
• Pega GenAI Blueprint generates app concepts based on natural language inputs, which can be exported to App Studio for app creation guidance.
• Pega’s LLM now supports Amazon Bedrock (AWS) and Vertex AI (Google Cloud) in addition to OpenAI.

Pega’s Customer Decision Hub and its sales and service offerings have also received updates:

• Integration with Google BigQuery and Snowflake for diverse business data utilization.
• Pre-defined templates for outbound marketing messages and campaign monitoring.
• Integration of brand voice with Pega GenAI.
• Direct execution, monitoring, and optimization of email campaigns within the Hub.

In Pega Customer Service, agents can leverage Pega GenAI Knowledge Buddy for quicker responses, while Pega Sales Automation provides Voice AI-powered suggestions based on live conversations.

Frequently Asked Questions

1. How can Pega Infinity 24.2 benefit businesses?

Pega Infinity 24.2 offers enhanced AI capabilities, improved decisioning processes, and streamlined customer interactions, ultimately boosting operational efficiency.

2. What sets Pega’s AI offering apart from competitors?

Pega’s long-standing expertise in AI, commitment to transparency, and widespread integration of genAI coaches differentiate its AI solutions.

3. How does Pega GenAI Coach enhance user experience?

Pega GenAI Coach serves as a virtual assistant, providing valuable insights and guidance throughout the platform, enhancing user productivity.

4. Can Pega Infinity 24.2 integrate with other cloud platforms?

Yes, Pega Infinity 24.2 supports integration with Google Cloud’s Vertex AI and Amazon Web Services’ Bedrock, expanding its compatibility with various cloud environments.

5. What benefits do the Google BigQuery and Snowflake integrations bring to Pega users?

The integrations enable Pega users to leverage diverse business data sources, enhance decision-making processes, and optimize marketing campaigns effectively.