Salesforce launches new, ‘more trustworthy’ generation of AI bots

Yesterday, Salesforce introduced Agentforce, a new generation of AI bots that can act autonomously, marking a significant advancement in artificial intelligence technology.

Introducing Agentforce: The Future of Intelligent Agents

Salesforce CEO Marc Benioff described Agentforce as “the third wave of AI,” surpassing traditional chatbots to become highly accurate intelligent agents that drive customer success. The company emphasized that Agentforce bots are capable of independent action, setting them apart from their predecessors.

Powered by a combination of Agent Builder, Model Builder, and Prompt Builder, Agentforce offers pre-built bots that can be easily customized using low-code tools across various industries.

Key Features of Agentforce

• Campaign Optimizer: Manages and executes full campaign lifecycles.
• Service Agent: Handles customer service tasks autonomously.
• Buyer: Assists B2B customers in finding products, making purchases, and tracking orders.
• Personal Shopper: Recommends products and aids in search processes.
• Merchant: Provides site-related support for merchandisers, including promotions and product insights.
• Sales Development Representative: Engages with potential leads 24/7.
• Sales Coach: Trains sales teams and facilitates practice pitching for sellers.

Benioff emphasized that Agentforce is designed for users with little AI or bot-building knowledge, making it accessible to a wider audience. He stated, “This is AI for the rest of us.”

The company’s focus is solely on Agentforce, with Benioff declaring, “The only thing we’re going to do at Salesforce is Agentforce.”

The Technology Behind Agentforce

Agentforce is powered by the Atlas Reasoning Engine, an enhanced version of Salesforce’s Einstein AI that simulates human thinking and planning processes. The technology enables real-time adaptation to data and independent action within predefined parameters.

Benioff highlighted Agentforce’s low hallucination rate, likening it to self-driving cars in its ability to interpret data and act independently. The company plans to launch 1,000 bots at the upcoming Dreamforce conference, with further updates expected in the future.

General availability for Agentforce is set for October 25, with pricing starting at $2 per conversation and discounts available for large users. Salesforce also introduced the Agentforce Partner Network, allowing organizations to deploy third-party agents and customize agents within the platform.

Frequently Asked Questions About Agentforce

1. What sets Agentforce apart from traditional chatbots?

Agentforce bots can take autonomous actions, distinguishing them from standard chatbots that require user input for every task.

2. How does Agentforce benefit businesses?

Agentforce enhances customer service, campaign optimization, sales processes, and product recommendations through autonomous intelligent agents.

3. Is Agentforce user-friendly for non-technical users?

Yes, Agentforce is designed to be accessible to users with limited AI knowledge, offering a low-code customization experience.

4. What is the significance of the Atlas Reasoning Engine in Agentforce?

The Atlas Reasoning Engine powers Agentforce’s ability to simulate human thinking and adapt to real-time data, enabling independent decision-making.

5. How can organizations leverage the Agentforce Partner Network?

The Agentforce Partner Network allows organizations to deploy third-party agents and customize agents within the platform, expanding the capabilities of Agentforce.