Speeding up 800,000 SKUs with WooCommerce
The Kellox website, a project undertaken by Maksimer, showcases how WooCommerce scalability can be taken to new heights. Kellox, Norway’s largest importer of motorized products, partnered with Maksimer in 2019 to migrate their ecommerce platform and improve site performance and customer experiences. With over 800k SKUs, Kellox needed a solution that could handle tight ERP integration, fast page load times, and custom product views for their B2B wholesale business.
Maksimer, a certified Woo Agency Partner, recommended WooCommerce for its ability to handle complex ERP integrations and scalability. They also provided Kellox with a custom SaaS solution that integrated with WooCommerce, allowing for personalized pricing based on customer contracts and efficient data retrieval. With features like WooCommerce lookup tables and custom product views, Maksimer was able to optimize Kellox’s site for a seamless user experience.
One of the standout features of Kellox’s website is the customization for each customer contract, allowing for personalized pricing and product availability. Customers have access to a range of tools and information, including order history, warranty registration, and dealer locator. Maksimer also worked closely with Kellox to integrate data from their ERP software, Navision, to enhance product information and provide valuable insights for upselling.
With a collaborative effort between Kellox, Maksimer, and their IT teams, the website was able to achieve blazing-fast page load times while managing a vast amount of data. This custom architecture setup, combined with WooCommerce’s flexibility, allowed Kellox to deliver a seamless online experience for their customers.
Maksimer developed custom caching systems for Kellox and optimized the data flow for their site plugins. Nils-Fredrik emphasized the tailored nature of the solution, stating, “When we have a client as large as Kellox, it’s a very tailored system. We develop these solutions to meet the specific needs of our clients.”
Success of WooCommerce for B2B Ecommerce
WooCommerce proved to be a fantastic solution for B2B ecommerce, evident from the achievements of Kellox and Maksimer. Kellox measures the success of their website not only in terms of ecommerce but also as an integral part of their business operations.
Their customer portal and ERP integration save the Kellox team time in managing customer accounts, contracts, warrantees, and more. The customer portal is also used for in-person transactions, allowing account managers to input orders on behalf of customers while on the go.
Advice for Scaling with WooCommerce
Maksimer’s primary advice for businesses looking to scale with WooCommerce is to identify bottlenecks on their site. Stress testing, monitoring, and debugging code and databases are essential for optimization. Well-structured code and efficient databases can greatly enhance site performance and scalability.
For businesses considering a migration to WooCommerce, Nils-Fredrik highlighted the platform’s scalability and flexibility. Automating and integrating processes can streamline operations and reduce manual tasks, saving time and minimizing errors.
How WooCommerce Enabled the Kellox Site
WooCommerce provided a solid foundation for the project, offering flexibility and robust features for custom work. The platform’s native API capabilities allowed Maksimer to build integrations smoothly, enhancing performance and efficiency.
“The biggest strength of WordPress and WooCommerce is its flexibility — it’s easy to extend and modify the code to create new functionalities that align perfectly with our needs, adding value for the client.” – Nils-Fredrik Winther-Kaland, CEO, Maksimer
Additionally, WooCommerce’s wide array of extensions and commitment to backward compatibility make it a valuable choice for businesses. Partnering with knowledgeable professionals like Maksimer ensures a successful transition and optimized performance for future growth.
Meet the Experts
Nils-Fredrik Winther-Kaland
Chief Executive Officer at Maksimer AS
Anders-Meyer Eldøy
Chief Commercial Officer at Maksimer AS
FAQs:
1. How did Maksimer tailor solutions for Kellox?
Maksimer developed custom caching systems and optimized data flow to meet Kellox’s specific needs.
2. Why is WooCommerce a good choice for B2B ecommerce?
WooCommerce offers scalability, flexibility, and the ability to automate processes for streamlined operations.
3. How can businesses optimize performance with WooCommerce?
Identifying bottlenecks, optimizing code and databases, and leveraging extensions are key to enhancing site performance.
4. What benefits does WooCommerce provide for site integrations?
WooCommerce’s native API capabilities make integrations smoother, allowing for custom functionalities tailored to business needs.
5. Why is partnering with professionals like Maksimer important for WooCommerce success?
Expert guidance ensures a smooth transition, optimized performance, and successful growth for businesses leveraging WooCommerce.
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