Building a PPC roadmap for new brands: 10 questions to askNovember 22, 2024 When brands decide to embark on a PPC program, it’s common for them to be eager to get started right…
2024 elections playbook works for brands tooNovember 21, 2024 The 2024 U.S. presidential campaign reached a significant milestone this week with the first televised debate between the major-party candidates.…
Q5 (Dec. 25- Jan. 1) ads can pay off big for brandsNovember 14, 2024 Introduction As the holiday season comes to a close, many brands tend to reduce their paid search ad spending, creating…
YouTube unveils new tools to help brands tap into creator content & Shorts adsNovember 13, 2024 YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Customized Ad Placements YouTube…
Why SaaS brands need a story that connects, not just convertsOctober 31, 2024 When it comes to B2B SaaS, it’s common to get caught up in focusing solely on product features and tangible…
