Campaigns
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Paid Advertising and PPC
Google Enhances Demand Generation Advertising Tools as Video Action Campaigns are Phased Out
Google Announces Updates to Demand Gen Advertising Platform The Latest Developments Google has recently unveiled a series of updates for…
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Data Driven Marketing
Maximizing Finance Marketing Success with Cross-Channel Campaigns
Why Smart Targeting in Cross-Channel Marketing is Crucial for Financial Services Introduction Today’s consumers are no longer satisfied with generic…
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How to effectively integrate search and PMax campaigns to boost marketing results
Performance Max (PMax) and search campaigns often find themselves in conflict, leading to overlapping search terms and a mess in…
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Paid Advertising and PPC
Optimizing CPV for Video View Campaigns: A Guide to Google Sunsets
Google Ads Update: Target Cost-Per-View Bidding Strategy to Replace Maximum CPV Google Ads will make significant changes to Video View…
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Emerging Technologies
Top 10 Email Tracking Software for Optimizing Campaigns
I am passionate about emails. As a marketer, email outreach is more than just a task on my to-do list—it…
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Data Driven Marketing
Elevate Credit Union Marketing Campaigns Using a CDP
The Importance of Real-Time Member Data for Credit Unions Real-time member data is essential for creating timely and relevant marketing…
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Digital Marketing
10 Sales-Boosting Holiday Strategies for Google Ads Performance Max Campaigns
The holiday season is a prime opportunity to elevate your marketing game, and with Google’s Performance Max campaigns, you can…
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E-commerce and Retail
Holiday 2024 Marketing Campaigns from Top Brands
Get ready to be inspired by some of this year’s most exciting holiday campaigns. In 2024, leading global brands are…
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E-commerce and Retail
Planning your Q4 peak trade campaigns? Don’t forget Singles’ Day —
This blog was written by Ping-Han Yang, who recently completed an internship at .For many retailers or e-commerce brands, Q4…
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Paid Advertising and PPC
Google Ads outage disrupts campaigns
Introduction In today’s digital age, businesses are constantly looking for ways to reach their target audience and drive conversions. One…
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