CDP
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Data Driven Marketing
Rokt acquires mParticle in ongoing CDP consolidation trend
Rokt Acquires mParticle in Latest Wave of CDP Mergers For the third time in six weeks, the customer data platform…
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Data Driven Marketing
Enhancing CDP Deployment: 5 Key Principles for Success
Setting proper expectations is crucial when it comes to deploying any technology, and this holds true for Customer Data Platforms…
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Data Driven Marketing
Contentstack Expands Capabilities with Acquisition of CDP Lytics
Contentstack Acquires Lytics: Enhancing Data Management Capabilities Composable digital experience platform Contentstack recently made headlines with its acquisition of Lytics,…
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Data Driven Marketing
Elevate Credit Union Marketing Campaigns Using a CDP
The Importance of Real-Time Member Data for Credit Unions Real-time member data is essential for creating timely and relevant marketing…
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Data Driven Marketing
The hidden reasons your CDP project is failing
In today’s fast-paced business environment, companies often find themselves investing in new technologies with high expectations, only to be disappointed…
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Data Driven Marketing
How to Combat Data Silos in Personal Finance with CDP Software
The Importance of Modern Data Management Solutions in Personal Finance Companies Many personal finance companies rely on outdated data management…
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Why a CDP is Essential for Effective Cross-Channel E-commerce Marketing
Managing Multiple Channels in E-commerce Managing multiple channels in e-commerce can be complex, especially when trying to deliver consistent, personalized…
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Data Driven Marketing
How CDP Solutions Drive First-Party Data Success in Finance
Accurate and actionable data is the cornerstone of effective marketing in the finance industry. Personalized campaigns that engage customers with…
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CRM
Sourcing first-party data for a CDP: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language…
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Data Driven Marketing
Oracle enhances its Unity CDP offering
Introduction Oracle has unveiled several enhancements to Oracle Unity CDP, a crucial component of the Oracle Fusion Cloud CX suite…
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