Conversion
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E-commerce and Retail
Understanding the Mechanics of Conversion Modeling in Ecommerce (2025)
In early 2024, Google updated its data collection methods to comply with new privacy laws in the UK and Europe.…
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E-commerce and Retail
Boost Your Affiliate Marketing Conversion Rates: A Guide for Success (2024)
Consider this scenario: Dentist A has performed 20 successful root canals, while Dentist B has performed 200. At first glance,…
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Tools and Resources
Increase Lead Conversion Rates with A/B Testing in HubSpot Sequences
For example, instead of using a generic “Learn More” button, try something more specific like “Schedule a Demo” or “Get…
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Paid Advertising and PPC
Google adds WhatsApp ‘conversation started’ conversion action
How it works Google Ads has unveiled a groundbreaking feature called “conversation started,” triggered when users interact with WhatsApp message…
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Marketing Technology
Use conversion rate as your key email marketing metric
Conversion rate (CR) is a versatile metric that can be adapted to measure various aspects of your marketing program. It…
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Digital Marketing
6 Social Proof Strategies That Can Increase The Success Of Your Conversion Funnel
Many people believe that if others do it, they should be doing it, too. This is why a robust social…
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