Browsing: data
Marketing technology, or MarTech, is an ever-evolving field that leverages technology to enhance marketing strategies and campaigns. One innovative tool…
In the ever-evolving landscape of digital marketing, first-party data has emerged as a crucial tool for marketers navigating privacy regulations,…
Introduction During a remote press conference on the eve of Dreamforce, Salesforce’s EVP and GM, Rahul Auradkar, revealed groundbreaking new…
The Importance of First-Party Data in the Post-Third-Party Cookie Era First-party data became crucial in 2024 as Google announced its…
The Challenge of Bad Data Accurate customer data is essential for marketers to unlock personalized experiences, drive growth, and maximize…
Lotame’s latest report, The State of Data Collaboration: A Global Perspective, reveals that 98% of digital marketers are still struggling…
Customer data is a valuable asset for businesses looking to enhance their marketing strategies and improve campaign effectiveness. By collecting…
In the ever-evolving world of digital marketing, data has always been a crucial component. With Google’s recent announcement that cookie…
Facebook Ads Cost: A Comprehensive Guide Facebook remains a powerful platform for brands looking to connect with their target audience…
In a recent keynote presentation at the Marketing Analytics & Data Science Conference, Seth Stephens-Davidowitz posed a thought-provoking question about…