What to do when your vendor has a data breachNovember 3, 2024 It is not a matter of if, but when one of your vendors will experience a data breach. The prevalence…
Who really owns your data? Protecting your business from agency lock-inNovember 3, 2024 In the world of data collection, ownership and control of data are critical for business professionals. Without full access to…
Digital marketer’s checklist for strategic data collaborationOctober 31, 2024 Digital marketers face numerous challenges in data orchestration and utilization, as highlighted in Lotame’s “The 2024 State of Data Collaboration:…
12 ways to use a customer data platformOctober 31, 2024 Customer data platforms (CDPs) are a powerful tool in the marketing technology (martech) stack, offering a wide range of capabilities…
