Why first-party data alone won’t solve marketers’ challengesNovember 21, 2024 In the ever-evolving landscape of digital marketing, first-party data has emerged as a crucial tool for marketers navigating privacy regulations,…
Marketers discuss their first-party data strategiesNovember 16, 2024 The Importance of First-Party Data in the Post-Third-Party Cookie Era First-party data became crucial in 2024 as Google announced its…
Why first-party data still reigns even with Google keeping third-party cookiesNovember 9, 2024 In the ever-evolving world of digital marketing, data has always been a crucial component. With Google’s recent announcement that cookie…
