Journey
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E-commerce and Retail
The Trailblazing Journey of Fur’s Founders: Creating a New Beauty Category with Trust and Persistence
Laura Schubert and Lillian Tung, childhood friends, launched their New York–based brand, Fur, in 2015. The beauty brand transformed a…
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E-commerce and Retail
How To Optimize the Email Marketing Customer Journey (2024)
When launching an email marketing campaign, it’s important to consider the long-term impact it can have on guiding prospects through…
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Marketing Technology
SharkNinja embarks on its Salesforce AI journey
According to Velia Carboni, CIO at SharkNinja, the key to unlocking the potential of Agentforce lies in its authenticity. Unlike…
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E-commerce and Retail
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
With the rise of at-home working, online engagement has seen a significant increase. In 2020, retail ecommerce sales grew by…
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E-commerce and Retail
From Porsche to Purpose: A CMO’s Journey
Kevin Dahlstrom once made a significant purchase – a $211,000 Porsche – that ultimately brought him more stress than joy.…
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Analytics and Data Insights
How advanced customer journey analytics is shaping the future of engagement
Customer journey analysis is crucial for businesses aiming to enhance engagement and foster loyalty among their customers. In today’s digital…
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